| 000 | 01107nam a2200361Ia 4500 | ||
|---|---|---|---|
| 001 | 2104 | ||
| 008 | 230305s2007 xx 000 0 und d | ||
| 020 | _a9780324422818 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 245 | 0 | _aInternet marketing & e-commerce | |
| 260 |
_bSouth-Western Cengage Learning, _c2007 |
||
| 300 | _a642 p. ; 23cm | ||
| 650 |
_aInternet _91135 |
||
| 650 |
_a Web _92550 |
||
| 650 | 0 |
_aMarketing _91020 |
|
| 650 | 0 |
_aInternet marketing _91133 |
|
| 650 |
_a Modelo de negocio Marca Usabilidad _99707 |
||
| 650 |
_a Personalización _99708 |
||
| 650 |
_a Retail _99709 |
||
| 650 |
_a Venta _920524 |
||
| 650 |
_a Canal _94901 |
||
| 650 |
_a B2B ecommerce _99710 |
||
| 653 | _aBibliography MSc - Marketing Management: Account-Based Marketing | ||
| 653 | _aBibliography MSc - Fashion & Luxury Marketing Management: E-Marketing, Communication, CRM | ||
| 653 | _aBibliography MSc - Marketing Management: Retail & Consumer Goods | ||
| 700 |
_aKalyanam, Kirthi, _eAuthor |
||
| 700 |
_aHanson, Ward, _eAuthor |
||
| 902 | _a101 | ||
| 905 | _am | ||
| 942 |
_a1 _2ddc |
||
| 999 |
_c2044 _d2044 |
||