000			02874cam a2200373 i 4500
001			18952866
005			20240510095116.0
008			160129s2016 nyua 000 0 eng
010			_a 2016004294
020			_a9781292116723
040			_aDLC _beng _cDLC _erda _dDLC
041			_aEnglish
042			_apcc
043			_ae------
050	0	0	_aHF5415.33.E85 _bS65 2016
082	0	0	_a658.8/342 _223
100			_aSolomon, Michael R. _920424 _eauthor
245	1	0	_aConsumer behaviour _b: a European perspective _c/ Michael R. Solomon, [and three others]
246	3		_aConsumer behavior
250			_aSixth edition
260			_aHarlow, England : _bPearson, _c2016
300			_axxv, 706 pages : _billustrations (chiefly color) ; _c27 cm.
490			_aAlways learning
500			_aRevised edition of Consumer behaviour, 2013.
505			_aConsumers in the marketplace — A consumer society — Shopping, buying and disposing — How consumers see the world and themselves — The self — Motivation, lifestyles and values — Consumers as decision-makers — Attitudes — Individual decision-making — European consumers and their social groups — European family structures, household decision-making and age cohorts — Income and social class — Culture and European consumers — Cultural change processes — Consumption and European consumers.
520			_aConsumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition.
650		0	_aConsumer behavior _zEurope
653			_aBibliography B1 Fundamentals of Marketing
653			_aBibliography MSc - Marketing Management: Retail & Consumer Goods
700	1		_aBamossy, Gary J., _d1949- _eauthor
700			_aAskegaard, Søren _eauthor _96565
700			_aHogg, Margaret K _eauthor _921102
942			_2lcc
999			_c2045 _d2045