| 000 | 02430nam a2200301Ia 4500 | ||
|---|---|---|---|
| 001 | 3186 | ||
| 008 | 230305s2020 xx 000 0 und d | ||
| 020 | _a9788828818045 | ||
| 043 | _aen_UK | ||
| 041 | _aeng | ||
| 245 | 0 | _aTrademarks and fashion | |
| 260 |
_a _bGiuffrè Francis Lefebvre, _c2020 |
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| 300 |
_aviii, 278 p. _c25 cm. |
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| 500 | _aa first survey in different parts of the world | ||
| 505 |
_aTOC: _rPart 1: Trademarks and fashion. the european approach-- _rChapter 1 - Trademarks' absolute grounds for refusal - what are the implications for fashion brands?-- _rChapter 2 - Challenges and tricks to ensure the protection of trademarks in the fashion field. some remarks on the european perspective-- _rChapter 3 - Some landmark cases of the eu court of justice-- _rChapter 4 - What happens in the different eu member states?-- _rPart 2: Trademarks and fashion. the asian perspective-- _rChapter 1 - Trademark protection for fashion design in japan: comparative law perspective-- _rChapter 2 - Fashion and trademarks in the republic of korea-- _rChapter 3 - Trademark in the fashion market: the indian chapter-- _rChapter 4 - Multiple functions of trademarks: china and hong kong cases on fashion-- _rPart 3: Trademarks and fashion in the us-- _rChapter 1 - The future of fashion law in america: copyright as the key to creativity-- |
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| 520 | _aTrademarks are strategical tools for ensuring a competitive advantage for businesses active in the fashion field. Fashion industry is of a growing importance in different countries around the world, such as US, Japan, South Corea, Hong Kong, China, India and the EU. This is why this collective work includes some chapters on the said trademark systems. Overall, this collection provides information and inspirational elements or models from different legal frameworks, and thus encourage to elaborate so much needed transnational perspectives in the fashion trademarks field. A first chapter of the work is devoted to the European area, a second one to the Asiatic zone and a third one to the US territory. | ||
| 630 |
_aHD INDUSTRIES. LAND USE. LABOR _937 |
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| 650 |
_aTrademarks _99714 |
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| 650 | 0 |
_aFashion _91004 |
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| 700 |
_aSappa, Cristiana _eAuthor _99715 |
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| 902 | _a854 | ||
| 905 | _am | ||
| 911 | _ahttps://biblioteca.tbs-education.es/portadas/9788828818045.jpg | ||
| 912 | _a2020-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2022-02-10 16:25:07 | ||
| 999 |
_c2046 _d2046 |
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