000			03854nam a2200349Ia 4500
001			2121
008			230305s2016 xx 000 0 und d
020			_a9780241290118
041			_aeng
245		0	_aBusiness for punks
260			_a _bPenguin Random House, _c2016
300			_a251 p. ; 20cm
500			_abreak all the rules the Brewdog way
520			_a'A radical guide for starting a revolutionary business, from the charismatic, unconventional co-founder of UK-based craft beer company BrewDog and cohost of EsquireTV's BREWDOGS. After practicing law for all of two weeks, James Watt walked out on his legal career to start BrewDog craft brewery with his best friend, Martin Dickie. They didn't do it with a business plan; they did it with a mission to revolutionize beer drinking in the UK, to put flavor back into beer glasses and make other people as passionate about craft beer as they are. Since 2007, BrewDog has become the fastest growing food and drink manufacturer in the UK, employing over 500 people, and shipping their award-winning BrewDog beer to over 50 countries, including the US. Watt is also the star of the BREWDOGS TV show, which airs on the Esquire Network. Business For Punks is the book that will dare you to start a revolution (with your business, that is) and then tell you exactly how to do it. With plenty of examples from the the true and outrageous history of BrewDog, Watt shares lessons in: Finance: BrewDog used crowdfunding in a way that had never been done before, creating a network of Equity Punks who each own a part of the company and reap unique benefits like lifetime discounts, birthday beers, and a say in how BrewDog is run. Marketing: To draw attention to the Equity Punks plan, BrewDog parked a 1940s tank plastered in BrewDog logos in front of the Bank of England and the London Stock Exchange so that everyone would know they were not going to play by the rules. Sales: BrewDog decided early on that the best sales team was no sales team at all. Instead, they lived by the rule that everything that they did was sales, so they spent all of their time and energy on getting their product and service right, and then let it sell itself. Build your business by breaking all the rules. Business For Punks will tell you how'-- Provided by publisher. ; 'A radical guide for starting a revolutionary business, from the charismatic, unconventional co-founder of UK-based craft beer company BrewDog and cohost of EsquireTV's BREWDOGS. After practicing law for all of two weeks, James Watt walked out on his legal career to start BrewDog craft brewery with his best friend, Martin Dickie. They didn't do it with a business plan; they did it with a mission to revolutionize beer drinking in the UK, to put flavor back into beer glasses and make other people as passionate about craft beer as they are. Since 2007, BrewDog has become the fastest growing food and drink manufacturer in the UK, employing over 500 people, and shipping their award-winning BrewDog beer to over 50 countries, including the US. Watt is also the star of the BREWDOGS TV show, which airs on the Esquire Network. '-- Provided by publisher.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650			_aWatt _99749
650			_a James _99750
650			_a 1982- _99751
650			_aBrewDog (Firm) _99752
650			_aBeer industry _x Great Britain Management _99753
650		0	_a Entrepreneurship
650		0	_aManagement _9319
650			_a _912
700			_aWatt, James, _eAuthor
856			_uhttps://books.google.es/books?id=F-v8CAAAQBAJ&printsec=frontcover&dq=business+for+punks&hl=es&sa=X&ved=0ahUKEwitlbrvw8baAhXF6xQKHTcgDJQQ6AEIJzAA#v=onepage&q=business%20for%20punks&f=false
902			_a570
905			_am
912			_a2016-01-01
942			_a1
953			_d2018-04-19 16:18:34
999			_c2062 _d2062