000			01309nam a2200313Ia 4500
001			2135
008			230305s2002 xx 000 0 und d
020			_a9780030321030
040			_cTBS
041			_aeng
245		0	_aMarketing strategy
250			_a2ª ed
260			_bSouth-Western Thompson Learning, _c2002
300			_axvi + 469p. ; 25 cm
520			_aMarketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.
590			_bIncludes bibliographical references and index.
630			_aHF COMMERCE _914
650		0	_aMarketing _xManagement _99256
650		0	_aMarketing _xManagement _xCase studies _97669
653			_aBibliography MSc - Marketing Management: Account-Based Marketing
653			_aBibliography MSc - Marketing Management: Retail & Consumer Goods
700			_aLucas, George H., _eAuthor
700			_aFerrell, O.C. _eAuthor
700			_aHartline, Michael D., _eAuthor
902			_a360
905			_am
942			_a1 _2ddc
999			_c2075 _d2075