000 02341nam a2200433Ia 4500
001 2168
008 230305s2009 xx 000 0 und d
020 _a9780470749630
040 _cTBS
041 _aeng
245 0 _aBusiness in networks
260 _bWiley,
_c2009
300 _aix + 308 p. ; 23 cm
520 _aThis seminal book, based on 30 years of research, provides a radical insight into the reality of the business landscape and the operations and management of companies within it. The book challenges orthodox ideas of the business market and business management and presents a comprehensive analysis of the structure and process of business and the tasks that managers and policy-makers face. ; Business in Networks is strongly grounded in empirical research and illustrated throughout with case examples. The book analyses the complex network of interdependencies that exist between companies and which determine their characteristics. It fully analyses the process of interaction through which companies and networks evolve and are transformed. Specifically, the book thoroughly examines the following: ; ; The dynamics and interrelatedness of the business landscape ; Interaction as the basic business process ; Business development in time and network space ; The nature of management in an interactive world ; The implications for policy-makers of the networked business landscape
630 _aHD INDUSTRIES. LAND USE. LABOR
_937
650 _aBusiness networks
_95413
650 _aRelationship management
_99855
650 _aNetwork management
_99856
650 _aCompanies
_92769
650 _aNetwork - Company
_99857
650 _aCompany Network
_99858
650 _aCompany Cooperation
_99859
650 _aCorporate network
_99860
650 _aInvestitionsgütermarketing
_99861
650 _aBusiness networks
_95413
650 _aNetwork
_99862
650 _aCompanies
_92769
650 _aBusiness Cooperation
_99863
653 _aBibliography MSc - Marketing Management: Account-Based Marketing
700 _aWaluszewski, Alexandra,
_eAuthor
700 _aGadde, Lars-Erik
_eAuthor
_98281
700 _aHåkansson, Håkan
_eAuthor
_98282
700 _aFord, David,
_eAuthor
700 _aSnehota, Ivan,
_eAuthor
902 _a365
905 _am
942 _a1
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999 _c2108
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