000 | 02341nam a2200433Ia 4500 | ||
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001 | 2168 | ||
008 | 230305s2009 xx 000 0 und d | ||
020 | _a9780470749630 | ||
040 | _cTBS | ||
041 | _aeng | ||
245 | 0 | _aBusiness in networks | |
260 |
_bWiley, _c2009 |
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300 | _aix + 308 p. ; 23 cm | ||
520 | _aThis seminal book, based on 30 years of research, provides a radical insight into the reality of the business landscape and the operations and management of companies within it. The book challenges orthodox ideas of the business market and business management and presents a comprehensive analysis of the structure and process of business and the tasks that managers and policy-makers face. ; Business in Networks is strongly grounded in empirical research and illustrated throughout with case examples. The book analyses the complex network of interdependencies that exist between companies and which determine their characteristics. It fully analyses the process of interaction through which companies and networks evolve and are transformed. Specifically, the book thoroughly examines the following: ; ; The dynamics and interrelatedness of the business landscape ; Interaction as the basic business process ; Business development in time and network space ; The nature of management in an interactive world ; The implications for policy-makers of the networked business landscape | ||
630 |
_aHD INDUSTRIES. LAND USE. LABOR _937 |
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650 |
_aBusiness networks _95413 |
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650 |
_aRelationship management _99855 |
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650 |
_aNetwork management _99856 |
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650 |
_aCompanies _92769 |
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650 |
_aNetwork - Company _99857 |
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650 |
_aCompany Network _99858 |
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650 |
_aCompany Cooperation _99859 |
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650 |
_aCorporate network _99860 |
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650 |
_aInvestitionsgütermarketing _99861 |
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650 |
_aBusiness networks _95413 |
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650 |
_aNetwork _99862 |
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650 |
_aCompanies _92769 |
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650 |
_aBusiness Cooperation _99863 |
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653 | _aBibliography MSc - Marketing Management: Account-Based Marketing | ||
700 |
_aWaluszewski, Alexandra, _eAuthor |
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700 |
_aGadde, Lars-Erik _eAuthor _98281 |
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700 |
_aHåkansson, Håkan _eAuthor _98282 |
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700 |
_aFord, David, _eAuthor |
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700 |
_aSnehota, Ivan, _eAuthor |
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902 | _a365 | ||
905 | _am | ||
942 |
_a1 _2ddc |
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999 |
_c2108 _d2108 |