000 | 00896nam a2200325Ia 4500 | ||
---|---|---|---|
001 | 2264 | ||
008 | 230305s2017 xx 000 0 und d | ||
020 | _a9781292017310 | ||
043 | _aen_UK | ||
041 | _aeng | ||
245 | 0 | _aMarketing strategy & competitive positioning | |
260 |
_a _bPearson Education, _c2017 |
||
300 | _a569 p. ; 25 cm | ||
505 | _aContiene bibliografía e índice | ||
630 |
_aHF COMMERCE _914 |
||
650 | 0 |
_aTarget marketing _92386 |
|
650 | 0 |
_aMarketing _xManagement _99256 |
|
650 |
_a _912 |
||
700 |
_aRudd, John M., _eAuthor |
||
700 |
_aPiercy, Nigel F. _eAuthor |
||
700 |
_aHooley, Graham, _eAuthor |
||
700 |
_aNicoulaud, Brigitte, _eAuthor |
||
902 | _a545 | ||
905 | _am | ||
911 | _ahttps://biblioteca.tbs-education.es/portadas/9781292017310.jpg | ||
912 | _a2017-01-01 | ||
942 | _a1 | ||
953 | _d2018-06-04 17:12:22 | ||
999 |
_c2170 _d2170 |