000 00896nam a2200325Ia 4500
001 2264
008 230305s2017 xx 000 0 und d
020 _a9781292017310
043 _aen_UK
041 _aeng
245 0 _aMarketing strategy & competitive positioning
260 _a
_bPearson Education,
_c2017
300 _a569 p. ; 25 cm
505 _aContiene bibliografía e índice
630 _aHF COMMERCE
_914
650 0 _aTarget marketing
_92386
650 0 _aMarketing
_xManagement
_99256
650 _a
_912
700 _aRudd, John M.,
_eAuthor
700 _aPiercy, Nigel F.
_eAuthor
700 _aHooley, Graham,
_eAuthor
700 _aNicoulaud, Brigitte,
_eAuthor
902 _a545
905 _am
911 _ahttps://biblioteca.tbs-education.es/portadas/9781292017310.jpg
912 _a2017-01-01
942 _a1
953 _d2018-06-04 17:12:22
999 _c2170
_d2170