000 02416cam a2200313 i 4500
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005 20240319104052.0
008 140422s2015 nyua b 001 0 eng
010 _a 2014014383
020 _a9780814449219
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHD30.28
_b.J34 2015
082 0 0 _a658.4/034
_223
100 1 _aJain, Piyanka.
245 1 0 _aBehind every good decision
_b: how anyone can use business analytics to turn data into profitable insight
_c/ Piyanka Jain and Puneet Sharma ; edited by Lakshmi Jayaraman.
264 1 _aNew York :
_bAmerican Management Association,
_c[2015].
300 _axvi, 240 pages :
_billustrations ;
_c23 cm
504 _aIncludes bibliographical references (pages 229-231) and index.
520 _aSo you’re not a numbers person? No worries! You say that you can’t understand how to read, let alone implement, these complex software programs that crunch all the data and spit out . . . more data? Not a problem either! There is a costly misconception in business today--that the only data that matters is BIG data, and that elaborate tools and data scientists are required to extract any practical information. But actually, nothing could be further from the truth.In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demystify the process of business analytics and demonstrate how professionals at any level can take the information at their disposal and in only five simple steps--using only Excel as a tool!--make the decision necessary to increase revenue, decrease costs, improve product, or whatever else is being asked of them at that time. Readers will learn how to:• Clarify the business question• Lay out a hypothesis-driven plan• Pull relevant data• Convert it to insights• Make decisions that make an impactPacked with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80 percent of all business problems. It doesn’t take a numbers person to know that is a formula you need!
650 0 _aBusiness planning
_xStatistical methods.
650 0 _aDecision making
_xStatistical methods.
650 0 _aManagement
_xStatistical methods.
650 0 _aData mining.
700 1 _aSharma, Puneet.
700 1 _aJayaraman, Lakshmi.
942 _2lcc
999 _c2186
_d2186
041 _aEnglish