000			01669nam a2200349Ia 4500
001			2282
008			230305s2013 xx 000 0 und d
020			_a9780273774952
040			_cTBS
041			_aeng
043			_aen_UK
245		0	_aCustomer relationship management
250			_a2ª ed
260			_bPearson Prentice Hall, _c2013
300			_axvii + 413 p. ; 25 cm
520			_aCustomer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participa.
590			_bIncludes bibliographical references and index.
630			_aHF COMMERCE _914
650		0	_aConsumer behavior _xManagement
650		0	_aConsumer behavior
650		0	_aConsumer behavior
653			_aBibliography MSc - Marketing Management: Account-Based Marketing
653			_aBibliography MSc - Fashion & Luxury Marketing Management: E-Marketing, Communication, CRM
653			_aBibliography MSc - Marketing Management: Retail & Consumer Goods
700			_aBeltman, Rob, _eAuthor
700			_aPeelen, Ed _eAuthor _910067
902			_a348
905			_am
942			_a1 _2ddc
999			_c2189 _d2189
655			_aConsumer behavior -- Textbooks