000			01991nam a2200325Ia 4500
001			2283
008			230305s2016 xx 000 0 und d
020			_a9789332587687
040			_ctbs
041			_aeng
043			_aen_UK
050			_aHF5415.13 _b.L5883
100			_aLovelock, Christopher _91658 _eauthor
245		0	_aServices marketing _b: people, technology, strategy _c/ Christopher H. Lovelock, Jochen Wirtz
250			_aEighth edition ; _bIndian Subcontinent Adaptation
260			_aTamil Nadu, India : _bPearson India Education Services, _c2018.
300			_axxii, 783 pages : illustrations (black and white) ; 29 cm.
505			_aUnderstanding service products, consumers and markets -- applying the 4Ps of marketing to services -- managing the customer interface -- developing customer relationships -- striving for service excellence -- case studies -- index.
520			_aServices Marketing: People, Technology, Strategy, 8th Edition, is a globally renowned textbook for services marketing. This book takes a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Incorporating the latest academic research, industry trends and technology, social media and case examples, the present edition is suitable for students who want to gain a wider managerial view of the subject.
526			_aB2 Services Marketing | MSc Marketing Management: Account-Based Marketing | MSc Marketing Management: Retail & Consumer Goods
590			_bIncludes bibliographical references and index.
650		0	_aMarketing _xManagement _99256
650		0	_aProfessions _xMarketing _910070
650		0	_aService industries _xMarketing _910071
650		0	_aCustomer services _xMarketing _910072
700			_aWirtz, Jochen _eauthor _91659
700			_aChatterjee, Jayanta _eauthor _921956
856			_uhttps://bookshelf.vitalsource.com/reader/books/9781292014241 _yeBook Link (7th Edition)
942			_2lcc
999			_c2191 _d2191