| 000 | 02293nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 2826 | ||
| 008 | 230305s2020 xx 000 0 und d | ||
| 020 | _a9781627347402 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 043 | _aen_UK | ||
| 050 |
_aHD9940.A2 _bH367 2020 |
||
| 245 | 0 |
_aHarnessing omni-channel marketing strategies for fashion and luxury brands _c/ edited by Wilson Ozuem, Elena Patten, Yllka Azemi. |
|
| 260 |
_aIrvine, CA : _bBrownWalker Press, _c2020. |
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| 300 | _axviii, 367 pages : illustrations, charts, graphs ; 24 cm. | ||
| 520 | _aThis book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical, comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers, based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision-making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the evolving omnichannel environment. The multiple theoretical and practical nuances of the fashion and luxury industry are presented. In this sense, the book is a fundamental reference point for the students and academics. This book will be of interest to practitioners in the fashion and luxury retailing sectors. Also, many policymakers will find the conceptual and exploratory insight of this book relevant to their organizational and retailing policies. The new knowledge that is produced in this book is a groundbreaker in the fashion and luxury literature. It offers insight from both theoretical and practical perspectives, from both retailer and customer perspectives. | ||
| 650 | 0 |
_aFashion merchandising _98540 |
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| 650 | 0 |
_aLuxury goods _xInternet marketing _913162 |
|
| 650 | 0 |
_aLuxury goods _xMarketing _923333 |
|
| 653 | _aBibliography B3 FLM - Distribution | ||
| 700 |
_aAzemi, Yllka _d1988- _eeditor _910305 |
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| 700 |
_aOzuem, Wilson _d1974- _eeditor _910306 |
||
| 700 |
_aPatten, Elena _d1983- _eeditor _910307 |
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| 942 | _2lcc | ||
| 999 |
_c2252 _d2252 |
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