000			04563nam a2200313Ia 4500
001			2347
008			230305s2018 xx 000 0 und d
020			_a9780749481827
040			_cTBS
041			_aeng
043			_aen_UK
050			_aHD9999.L852 _bM36 2018
245		4	_aThe management of luxury _b: an international guide _c/ edited by Benjamin Berghaus, Günter Müller-Stewens, and Sven Reinecke.
250			_aSecond edition.
260			_aNew York, NY : _bKogan Page, _c2018.
300			_axlii, 448 pages : illustrations, tables, graphs (black and white) ; 24 cm.
500			_aRevised edition of The management of luxury, 2014.
504			_aIncludes bibliographical references index.
505			_aPreface to the second edition — The luxury market — The market and business of luxury : an introduction / Günter Müller-Stewens, Benjamin Berghaus — Classifying luxury and prodigality / Michael Jäckel — Exploring luxury consumer behavior / Prokopis Theodoridis, Sofia Vassou — Identity-driven luxury brand management / Klaus Heine — Luxury brand strategy — Public luxury representatives / Michael Breazeale, Christopher R Long, Daniela Ott — Curating the creative genius in luxury firms / Charles Aaron Lawry, Sabrina Helm — Arts meet luxury brands / Carsten Baumgarth, Nicole Lohrisch, Olga Louisa Kastner — Luxury as a societal mentor / George Panigyrakis, Eirini Koronaki — Preserving luxury exclusivity through arts / Claude Chailan, Ivan Valek — Brand charismatic legitimacy and marketing of adoration / Delphine Dion, Eric Arnould — Digital media in monobrand stores / Marcus Sch?gel, Timo Tischer — Luxury business strategy — The chinese market : entry modes / Rui Wang, Kaibin He, Yue Wen — Entering the Chinese market / Rui Wang, Kaibin He, Yue Wen — Managing brand extensions in the luxury industry / Klaus-Peter Wiedmann, Christiane Klarmann, Nadine Hennigs, Stefan Behrens, Alexander Stigelski — Managing luxury brands in the digital environment / Elisa Arrigo — Competing as a luxury SME / France Riguelle, Didier Van Caillie — Insisting on luxury to survive / Michael Reinhold, Emil Annen — Managing price fluctuations of raw materials through innovation / Anne-Flore Maman — The counterfeit timer © / Anne-Flore Maman, Camille Depigny — Acting on luxury counterfeiting / Ludovica Cesareo, Alberto Pastor — Luxury brands as employers / Verena Batt, Benjamin Berghaus — The impact of luxury brands on employees / Benjamin Berghaus, Sven Reinecke — Luxury responsibility — Heritage of luxury and responsibility / Duane Windsor — Luxury organizations and responsibility : a toolbox / Farah Montesa, René Rohrbeck — Luxury organizations and social responsibility : a case study / David S Waller, Anurag G Hingorani — Index.
520			_aExamine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders in luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behavior and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME. Fully updated in its second edition, The Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The book's value is not only in streamlining management processes and return on investment; but equally for those who marvel at an industry unlike any other, striving to trust both in the conventional and innovate new paths towards the extraordinary. Highly influential, applicable and enlightening, it is a vital addition to every luxury business manager's collection.
650		0	_aLuxury goods industry _xManagement _97391
650		0	_aLuxuries _xMarketing _97147
650		0	_aAffluent consumers _923332
653			_aBibliography B3 FLM - Distribution
700			_aBerghaus, Benjamin _eeditor _910358
700			_aMüller-Stewens, Günter _eeditor _910359
700			_aReinecke, Sven _eeditor _910357
942			_2lcc
999			_c2257 _d2257