000			02966nam a2200301Ia 4500
001			2351
008			230305s2015 xx 000 0 und d
020			_a9780753555200
040			_cTBS
041			_aeng
043			_aen_UK
050			_aHD62.5 _b.T525 2014
100			_aThiel, Peter A. _910379 _eauthor
245		0	_aZero to one _b: notes on startups, or how to build the future _c/ Peter Thiel with Blake Masters.
260			_aLondon : _bVirgin Books, _c2015.
300			_a210 pages : illustrations, map, graphs (black and white) ; 22 cm.
500			_anotes on startups, or how to build the future
504			_aIncludes index.
505			_aThe challenge of the future — Party like it's 1999 — All happy companies are different — The ideology of competition — Last mover advantage — You are not a lottery ticket — Follow the money — Secrets — Foundations — The mechanics of mafia — If you build it, will they come? — Man and machine — Seeing green — The founder's paradox — Conclusion: Stagnation or singularity.
520			_aThiel starts from the bold premise that we live in an age of technological stagnation, even if we're too distracted by our new mobile devices to notice. Progress has stalled in every industry except computers, and globalization is hardly the revolution people think it is. It's true that the world can get marginally richer by building new copies of old inventions, making horizontal progress from "1 to n." But true innovators have nothing to copy. The most valuable companies of the future will make vertical progress from "0 to 1," creating entirely new industries and products that have never existed before. Zero to One is about how to build these companies. Tomorrow's champions will not win by competing ruthlessly in today's marketplace. They will escape competition altogether, because their businesses will be unique. In today's post-internet bubble world, conventional wisdom dictates that all the good ideas are taken, and the economy becomes a tournament in which everyone competes to reach the top. Zero to One shows how to quit the zero-sum tournament by finding an untapped market, creating a new product, and quickly scaling up a monopoly business that captures lasting value. Planning an escape from competition is essential for every business and every individual, not just for technology startups. The greatest secret of the modern era is that there are still unique frontiers to explore and new problems to solve. Zero to One shows how to pursue them using the most important, most difficult, and most underrated skill in every job or industry: thinking for yourself.
650		0	_aNew business enterprises _92621
650		0	_aNew products _98236
650		0	_aEntrepreneurship _9570
650		0	_aDiffusion of innovations _94432
653			_aBibliography B3 DM - eCommerce Fundamentals
700			_aMasters, Blake _q(Blake G.) _d1986- _eauthor _910378
942			_2lcc
999			_c2261 _d2261