| 000 | 02520nam a2200349Ia 4500 | ||
|---|---|---|---|
| 001 | 2352 | ||
| 008 | 230305s2011 xx 000 0 und d | ||
| 020 | _a9780061914188 | ||
| 043 | _aen_UK | ||
| 041 | _aeng | ||
| 245 | 4 | _aThe thank you economy | |
| 260 |
_a _bHarper Business, _c2011 |
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| 300 | _axvi, 240 pages, [16] pages of plates) : color illustrations. | ||
| 505 |
_aPart I Welcome to the Thank You Economy _r1 How Everything Has Changed, Except Human Nature-- _r2 Erasing Lines in the Sand-- _r3 Why Smart People Dismiss Social Media, and Why They Shouldn't-- _rPart II How to Win-- _r4 From the Top: Instill the Right Culture-- _r5 The Perfect Date: Traditional Media Meets Social-- _r6 I'm on a Horse: How Old Spice Played Ping-Pong, Then Dropped the Ball-- _r7 Intent: Quality versus Quantity-- _r8 Shock and Awe-- _rPart III The Thank You Economy in Action-- _r9 Avaya: Going Where the People Go-- _r10 AJ Bombers: Communicating with the Community-- _r11 Joie de Vivre Hotels: Caring About the Big and Little Stuff-- _r12 Irena Vaksman, DDS: A Small Practice Cuts Its Teeth on Social Media-- _r13 Hank Heyming: A Brief Example of Well-Executed Culture and Intent-- _rPart IV Sawdust-- _rMore Thoughts On... -- _rPart V How to Win in the Thank You Economy, the Quick Version-- |
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| 520 | _aThe Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and sell, the way we're interacting as consumers, as employees, as entrepreneurs on all levels, right now. The way our marketplace functions has been evolving right before our eyes. Top-down, one-way exchanges are gone, replaced by relationships based on open, honest, and constant communication between customers and business. Today, individuals and brands that out-care and out-love their competition - those emphasising quality, value, responsiveness, and attention to detail, among other essentials - see the biggest returns. | ||
| 590 | _bBR B3 DM Social Media Marketing & Community Management | ||
| 630 |
_aCLASS H - SOCIAL SCIENCES _94381 |
||
| 650 | 0 |
_aCustomer relations _93627 |
|
| 650 | 0 |
_aSocial media _91729 |
|
| 650 | 0 |
_aBranding (Marketing) _96284 |
|
| 650 | 0 |
_aInternet marketing _91133 |
|
| 650 | 0 |
_aManagement _9319 |
|
| 650 |
_a Customer media _910380 |
||
| 700 |
_aVaynerchuk, Gary _eAuthor _97598 |
||
| 902 | _a348 | ||
| 905 | _am | ||
| 911 | _ahttps://biblioteca.tbs-education.es/portadas/9780061914188.jpg | ||
| 912 | _a2011-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2018-11-28 18:36:14 | ||
| 999 |
_c2262 _d2262 |
||