000			01933nam a2200313Ia 4500
001			2359
008			230305s2014 xx 000 0 und d
020			_a9781471111709
040			_cTBS
041			_aeng
245		0	_aContagious
260			_bSimon & Schuster, _c2014
300			_avii, 244 pages ; 20 cm
500			_ahow to build word of mouth in the digital age
520			_aWhy are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information, and opinions we get from others have a strong impact on our own behavior. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions. It is between 8.5 and 30 times more effective than traditional media. But want to know the best thing about word-of-mouth? It's available to everyone. Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk. The challenge, though, is how to do that. This book will show you how.
590			_bIncludes bibliographical references (p. [215]-233) and index
630			_aCLASS H - SOCIAL SCIENCES _94381
650			_aConsumer behavior
650		0	_aConsumer behavior
650		0	_aConsumer behavior
650		0	_aConsumer behavior _9997
650			_aConsumer behavior _x Economic aspects
700			_aBerger, Jonah, _eAuthor
902			_a353
905			_am
942			_a1 _2ddc
999			_c2269 _d2269
655			_aConsumer behavior -- Textbooks