000			01600nam a2200349Ia 4500
001			2361
008			230305s2013 xx 000 0 und d
020			_a9781118518588
040			_cTBS
041			_aeng
043			_aen_UK
245		0	_aNeuromarketing for Dummies
260			_bWiley & Sons, _c2013
520			_aLearn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp.
526			_aS2 B2 PBT P1 Neuromarketing
590			_b393 pages ; 23 cm
630			_aCLASS H - SOCIAL SCIENCES _94381
650		0	_aNeuromarketing _96114
650		0	_aConsumer behavior _9997
650		0	_aMarketing _xPsychological aspects _910024
650		0	_aConsumers _xPsychology _97445
650			_a Brain sciences _910424
650			_a _x Nonconscious Processes Underlying Behavior _910425
700			_aPohlmann, Andrew P _eAuthor _910426
700			_aGenco, Stephen J _eAuthor _910427
700			_aSteidl, Peter _eAuthor _910428
902			_a355
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9781118518588.jpg
942			_a1 _2ddc
999			_c2271 _d2271