000			01860nam a2200289Ia 4500
001			2381
008			230305s2010 xx 000 0 und d
020			_a9781856697026
040			_cTBS
041			_aeng
043			_aen_UK
050			_aHF 5415.32 _b.R396 2010
100			_aRaymond, Martin _910520 _eauthor
245		0	_aTrend Forecaster's Handbook _c/ Martin Raymond.
260			_bLondon : Laurence King Publishing, 2010.
300			_a216 pages : illustrations, pictures (chiefly color) ; 29 cm.
505			_aForeward ― Timeline ― 1. The anatomy of a trend ― 2. The trend forecaster’s toolkit ― 3. Intuitive forecasting ― 4. Network forecasting ― 5. Cultural triangulation ― 6. Scenario planning ― 7. Insight, strategy and innovation ― Notes ― Glossary ― Index ― Picture credits ― Acknowledgements.
520			_aThe Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to understand and track trends and use them to inform their research, design, and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to.
526			_aB3ASP FLM: Fashion Overview
590			_bBR B3 FLM Fashion Overview
650		0	_aConsumer behavior _9997
650		0	_aConsumers _xAttitudes _911425
650		0	_aMotivation research (Marketing) _97225
650		0	_aNew products _xForecasting _910519
856			_uhttps://research.ebsco.com/linkprocessor/plink?id=4b890544-a45c-3036-ad8a-be0868569d0c _yeBook Link
942			_2lcc
999			_c2292 _d2292