000			02418nam a2200277Ia 4500
001			2382
008			230305s2017 xx 000 0 und d
020			_a9781786270580
040			_cTBS
041			_aeng
043			_aen_UK
050			_aTT515 _b.H65 2017
100			_aHolland, Gwyneth _910524 _eauthor
245		0	_aFashion trend forecasting _c/ Gwyneth Holland, Rae Jones.
260			_bLondon : Laurence King Publishing Ltd., 2017.
300			_a160 pages : illustrations, pictures (chiefly color) ; 25 cm.
504			_aIncludes bibliographical references and index.
505			_aFashion trends then and now ― The trend industry ― Trend basics ― Trend research ― Trend development ― Trend presentation ― Trends in practice.
520			_aTrend forecasting in the fashion industry is a widely used but little understood skill, which aims to map a path between what consumers are doing and wearing now and what they might want to do and wear in the next few months and years. Fashion forecasting exists to help predict what products brands and retailers should design and sell, minimizing risk and helping to prevent wasted effort and expenditure. It's also a way to keep one or two steps ahead of your target consumer; understanding them so that you can offer them useful and exciting fashion, and thereby gain their loyalty. In this book we will demonstrate how to forecast fashion trends. We will look at how to produce a well-researched trend: taking inspiration, research and a clear and effective flow of information and translating that into a trend. A trend forecaster needs to sense the moment when ideas from the fringes of culture are taken on by the mainstream consumer, then give an indication of where they think that will lead. Forecasters must watch constantly how the zeitgeist is changing and how this might affect their consumer, and therefore the kind of products they will want. We aim to guide you through the processes needed to tap into the zeitgeist and give guidelines for training your instincts and formulating ideas, as well as how to track the evolution of a trend from inspiration to real product.
526			_aB3ASP Fashion & Luxury Management: Fashion Overview
590			_bBR B3 FLM Fashion Overview
650		0	_aClothing trade _xForecasting _910521
650		0	_aFashion _xForecasting _910522
700			_aJones, Rae _eauthor _910523
942			_2lcc
999			_c2293 _d2293