000			02857nam a2200337Ia 4500
001			2384
008			230305s2016 xx 000 0 und d
020			_a9781780677293
041			_aeng
245		0	_aHow to have great ideas
260			_a _bLaurence King Publishing, _c2016
300			_a184 p; 23 cm
500			_aa guide to creative thinking
505			_a Introduction: What's the big idea?; Exercise your imagination; Be playful; Write your manifesto; Question, question, question; Keep it simple; Just get started; Value first ideas; Voice your wildest concept; Act like a kid; Take notice; Visualize it; Get help; Know who's the daddy; What would Terry do?; Ask 'What else can I do with this?'; Find your inner genius; Make 'em laugh; Reposition; Hoard; Find a link; Make leaping jumps; Fail towards success; Find an analogy; Change what appears to be fixed; Fix your frustrations; Look to nature; Change the room; Build your own space; Try osmosis. Change the sceneryImprovise; Go to the factory; Trust your hunches; Potter, ponder and tinker; Try translating; Sleep on it; Take a break; Spend time daydreaming; Embrace absurdity; Take a chance; Fence yourself in; Try swapping systems; Try combining systems; Be a storyteller; Appreciate accidents; Talk your way in; Criss-cross borders; Take things literally; Be contrary; Make it personal; Understand your process; Just in time; Practise, practise, practise; Index; Credits and acknowledgements.
520			_aHow to Have Great Ideas is the essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. It provides 53 practical strategies for unlocking innovative ideas. ; ; Strategies include improvisation techniques, changing the scenery, finding hidden links, looking to nature for inspiration, combining unusual systems, challenging set boundaries and many more. Each strategy is packed with great examples of successful contemporary and historical designs - from a designer dress made out of old converse trainers to ticket machines powered by recycled bottles in China, via the reimagining of famous brand logos and mis-use of photocopiers. ; ; Packed with practical projects to kick-start inventive thought in idea-blocked moments, this book explores creative thinking across all visual arts disciplines.
630			_aBF PSYCHOLOGY _97
650			_aCreative thinking _x Social aspects _910530
650			_a
650			_a thinking _910532
650			_a PSYCHOLOGY Cognitive Psychology _910533
650			_a SCIENCE Science.
655		0	_aProblems, exercises, etc. _923532
655		0	_aProblems, exercises, etc. _923532
700			_aIngledew, John _eAuthor _910535
902			_a428
905			_am
912			_a2016-01-01
942			_a1
953			_d2019-01-07 13:11:42
999			_c2295 _d2295