| 000 | 03262nam a2200349Ia 4500 | ||
|---|---|---|---|
| 001 | 2388 | ||
| 008 | 230305s2018 xx 000 0 und d | ||
| 020 | _a9781119389309 | ||
| 043 | _aen_UK | ||
| 041 | _aeng | ||
| 245 | 0 | _aLeveraging constraints for innovation | |
| 260 |
_a _bWiley, _c2018 |
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| 300 | _a208 p; 23 cm | ||
| 500 | _anew product development essentials from the PDMA | ||
| 505 |
_aFrom sustainability constraints to creative action : increasing managerial innovation by simultaneously solving social and commercial needs / Goran Calic, Maryam Ghasemaghaei _rA practice-oriented approach to overcome knowledge sharing boundaries in innovation projects / Christiane Rau, Anne-Katrin Neyer, Katja Krämer-Helmer-- _rThe consumer as the last constraint : addressing psychological constraints in new product development / Nadine Hietschold-- _rIdentifying and overcoming organizational innovation constraints / Katharina Hölzle, Tanja Reimer, Hans Georg Gemünden-- _rNew service development for professional services : time commitment as the scarcest resource / Floortje Blindenbach-Driessen-- _rBridging communication gaps in virtual teams / Donovan Hardenbrook, Teresa Jurgens-Kowal-- _rHow to develop low-end innovation capabilities : adapting capabilities to overcome constraints for consumers in low-end markets / Ronny Reinhardt-- _rDeveloping solutions for under-resourced markets / Aruna Shekar, Andrew Drain-- _rOvercoming market constraints in emerging markets : lessons from social enterprises in Indian healthcare sector / Nivedita Agarwal, Alexander Brem-- _rAmbiguity and misdirection? Bring it on! Lessons about overcoming from women market traders / Jose Antonio Rosa, Shikha Upadhyaya.-- |
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| 520 | _a'Sales- In a single comprehensive volume, covers the full spectrum of constraint-related strategies and techniques in a coherent, integrated fashion - Provides a set of frameworks, techniques, and tools that can be immediately implemented - Offers how-to knowledge on specific tools and methods as applied to innovating products and services when facing constraints as well as the development of new business models - Integrates problem- and solution-based knowledge to enable companies to develop sustainable growth strategies by leveraging constraints and restrictions toward innovation strategies, processes and offerings Product development professionals including engineers, project managers and business managers in a broad range of industries from heavy manufacturing to the service sector. Plus members of the PDMA and those training for the PDMA Professional Certification Examination using the body of knowledge'-- Provided by publisher. | ||
| 590 | _bIncludes bibliographical references and index. | ||
| 630 |
_aHF COMMERCE _914 |
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| 650 | 0 |
_aProduct management _92370 |
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| 650 | 0 |
_aNew products _xManagement _910546 |
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| 650 |
_a products _xMarketing. |
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| 700 |
_aGriffin, Abbie _eAuthor _910548 |
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| 700 |
_aGurtner, Sebastian _eAuthor _910549 |
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| 700 |
_aSpanjol, Jelena _eAuthor _910550 |
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| 902 | _a353 | ||
| 905 | _am | ||
| 911 | _ahttps://biblioteca.tbs-education.es/portadas/9781119389309.jpg | ||
| 912 | _a2018-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2019-01-07 16:44:18 | ||
| 999 |
_c2299 _d2299 |
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