000			01864nam a2200277Ia 4500
001			2396
008			230305s2013 xx 000 0 und d
020			_a9781137279187
040			_cTBS
041			_aeng
043			_aen_UK
050			_aHF5548.32 _b.M537 2013
100			_aMikitani, Hiroshi _910574 _eauthor
245		0	_aMarketplace 3.0 _b: rewriting the rules of borderless business _c/ Hiroshi Mikitani.
260			_bNew York : Palgrave Macmillan, 2013.
300			_a247 pages ; 25 cm.
505			_aRewriting the rules of language : our journey to Englishnization ― Rewriting the rules of power : the wisdom of empowerment ― Rewriting the rules of expansion : going global ― Rewriting the rules of acquisition : buying companies ― Rewriting the rules of corporate culture : our five principles ― Rewriting the rules of the Internet : a tool for empowerment, speed and joy ― Rewriting the rules of e-commerce : discovery shopping ― Rewriting the rules of operation : speed, speed, speed! ― Rewriting the rules of giving : the new wave of community involvement ― Epilogue : what happens next : the brand as nation.
520			_aThe CEO of e-commerce giant Rakuten outlines a collaborative model of global business that challenges zero-sum approaches and empowers local vendors, demonstrating how mutually beneficial relationships between brick-and-mortar businesses and e-retailers can maximize customer bases and service capabilities while enabling long-term growth.
590			_bIncludes index.
650		0	_aElectronic commerce _xManagement _96836
650		0	_aBusiness enterprises _xComputer networks _xManagement _913594
650		0	_aBusiness logistics _92448
650		0	_aInternational business enterprises _xManagement _9498
653			_aBibliography B3 DM - Digital Marketing Framework & Overviews
942			_2lcc
999			_c2307 _d2307