000			02155cam a22003014a 4500
001			13709813
005			20240926171325.0
008			040903s2005 maua b 001 0 eng
010			_a 2004020857
020			_a9781591396192
035			_a(OCoLC)ocm56421900
040			_aDLC _cDLC _dUKM _dC#P _dDLC
041			_aEnglish
042			_apcc
050	0	0	_aHF5415.153 _b.K53 2005
100			_aKim, W. Chan _91645 _eauthor
245	1	0	_aBlue ocean strategy _b: how to create uncontested market space and make the competition irrelevant _c/ W. Chan Kim, Renée Mauborgne.
260			_aBoston, MA : _bHarvard Business School Press, _c2005.
300			_axv, 240 pages : _billustrations (black and white) ; _c25 cm.
504			_aIncludes bibliographical references (pages 223-229) and index.
505	0		_aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
520			_aWritten by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?
526			_aB2 PBT Entrepreneurial Mindset and Problem Analysis | B2 PBT Creativity & Innovation | B3ASP ENT: From Idea to Model
650		0	_aNew products _98236
650		0	_aMarket segmentation _9952
700			_aMauborgne, Renée _91644 _eauthor
942			_2lcc
999			_c231 _d231