000			03228nam a2200349Ia 4500
001			2431
008			230305s2007 xx 000 0 und d
020			_a9780618785919
043			_aen_UK
041			_aeng
245		0	_aGuerrilla marketing
250			_a4th ed., Completely updated and expanded ed.
260			_a _bHoughton Mifflin, _c2007
300			_axii, 368 p. ; 23 cm.
500			_aeasy and inexpensive strategies for making big profits from your small business
505			_aIntroduction _rPart I. The Guerrilla Approach-- _r1. What Is Guerrilla Marketing Today?-- _r2. The Need for Guerrilla Marketing-- _r3. The Sixteen Monumental Secrets of Guerrilla Marketing-- _r4. Developing a Guerrilla Marketing Plan-- _r5. Developing Truly Creative Marketing-- _r6. Selecting the Most Lethal Marketing Methods-- _r7. Secrets of Saving Marketing Money-- _r8. Research: The Starting Point of a Guerrilla Marketing Campaign-- _rPart II. Mini-Media Marketing-- _r9. Truths about Mini-Media Marketing-- _rPart III. Maxi-Media Marketing-- _r10. Maxi-Media Marketing, Guerrilla Style-- _rPart IV. New Media Marketing-- _r11. E-Media Marketing-- _r12. Info-Media Marketing-- _r13. Human Media Marketing-- _r14. Non-Media Marketing-- _rPart V. The Nature of the Guerrilla-- _r15. Guerrilla Company Attributes-- _r16. Guerrilla Company Attitudes-- _r17. Guerrilla Marketing Psychology-- _rThe 200 Weapons of Guerrilla Marketing-- _rAcknowledgements-- _rInformational Arsenal for Guerrillas-- _rIndex--
520			_aWhen Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century. ;
590			_bTable of contents only http://www.loc.gov/catdir/toc/ecip073/2006033833.html ; Publisher description http://www.loc.gov/catdir/enhancements/fy0702/2006033833-d.html ; Sample text http://www.loc.gov/catdir/enhancements/fy0728/2006033833-s.html ; Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0737/2006033833-b.html ; ; Includes bibliographical references (p. [343]-356) and index. ;
630			_aHF COMMERCE _914
650		0	_aSmall business _xManagement _94678
650		0	_aAdvertising _92839
650			_a _912
650		0	_aMarketing _91020
700			_aLevinson, Jay Conrad _eAuthor _91203
902			_a397
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9780618785919.jpg
912			_a2007-01-01
942			_a1
953			_d2019-02-06 17:46:02
999			_c2337 _d2337