000			01416nam a2200277Ia 4500
001			2445
008			230305s2013 xx 000 0 und d
020			_a9781137264688
040			_cTBS
041			_aeng
043			_aes_ES
100			_aSicard, Marie-Claude _910774
245		0	_aLuxury, lies, and marketing _b: shattering the illusions of the luxury brand _c/ by Marie-Claude Sicard
260			_aHoundmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.
300			_axxiii, 190 pages : 23 cm.
505			_aTranslation of the author's Luxe, mensonges & marketing. Includes bibliographical references (pages 182-187) and index.
520			_aUncovers the truth about luxury brand marketing and shows that, like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing, the author provides frameworks to help companies with their own branding strategy.
590			_bTranslation of the author's Luxe, mensonges & marketing. ; Includes bibliographical references (pages 182-187) and index. ;
650		0	_aLuxuries _xSocial aspects _910771
650			_aLuxuries _xTrademarks _910772
650		0	_aLuxuries _xMarketing _97147
902			_a331
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9781137264688.jpg
942			_a1 _2ddc
999			_c2351 _d2351