000			02623nam a2200277Ia 4500
001			2836
008			230305s2020 xx 000 0 und d
020			_a9781773271262
040			_cTBS
041			_aeng
043			_aen_UK
050			_aHD9999.L852 _bR36 2020
100			_aRambourg, Erwan _910819 _eauthor
245		0	_aFuture luxe _b: what's ahead for the business of luxury _c/ Erwan Rambourg ; with foreword by François-Henri Pinault
260			_bVancouver ; Berkeley : Figure.1, 2020.
300			_a xiii, 258 pages : illustrations ; 24 cm.
504			_aIncludes bibliographical references and index.
505			_aThe buyers — The future is female — All points east — The power of youth, inclusion, and diversity — The sellers — Size matters — Brick and mortar is immortal — The Future — Democratic luxury — The luxury of health — The 'premiumization' of everything — Travel-and arrive — Disrupting luxury: the decade ahead.
520			_aIn Future Luxe: What's Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women's spending power around the world will fuel continued growth in the industry--but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers, they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won't cut it--brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success.
526			_aB3ASP FLM: The World of Luxury
650		0	_aLuxury goods industry _xForecasting _923334
650		0	_aLuxuries _xMarketing _xForecasting _923335
650		0	_aConsumption (Economics) _xForecasting _923336
856			_uhttps://research.ebsco.com/linkprocessor/plink?id=5b746086-14f9-3e3b-a7dc-7057ddb40390 _yeBook Link
942			_2lcc
999			_c2365 _d2365