000			03225nam a2200433Ia 4500
001			2466
008			230305s2018 xx 000 0 und d
020			_a9781633694408
041			_aeng
245		0	_aAfrica's business revolution
260			_a _bHarvard Business Review Press, _c2018
300			_axvi, 222 pages : illustrations ; 25 cm
500			_ahow to succeed in the world's next big growth market
505			_a Part I. Why Africa, why now? -- _rA giant awakes ---- _rThe big five : growth trends with a twist in the tail ---- _rPart II. How to win in Africa : a strategic guide ---- _rMap your Africa strategy ---- _rInnovate your business model ---- _rBuild resilience for the long term ---- _rUnleash Africa's talent ---- _rConclusion : Do well by doing good.--
520			_aAfrica still lags far behind other regions on most key measures. But that's about to change. By 2025 spending by African consumers and businesses will exceed _5 trillion, and by 2035 Africa will have the world's largest urban population and a workforce larger than China's or India's. That points to exciting opportunities for global and Africa-based companies looking to access new growth markets--and to build large, profitable businesses in sectors ranging from resources to manufacturing to services. Their momentum will be fuelled by Africa's young and fast-growing population and by the rapid adoption of technology across the continent. But Africa's business environment remains poorly understood and known to many executives in the West only by its reputation for complexity, contradiction, and corruption. Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects, and helps executives understand and seize the opportunities for building profitable, sustainable businesses. The authors--Acha Leke, Mutsa Chironga, and Georges Desvaux--are senior leaders in McKinsey's African offices and draw on in-depth proprietary research by the McKinsey Global Institute as well as their own extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent.--
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650		0	_aBusiness enterprises _zAfrica _910911
650			_aEconomic development Africa _910912
650			_aAfrica Economic conditions 1960- _910913
650			_aCapitalism Africa _910914
650		0	_aBusiness enterprises _97633
650		0	_aCapitalism _95206
650		0	_aEconomic development _99035
650		0	_aEconomic history _95315
650			_aAfrica _910915
650		0	_aEconomic development _99035
650		0	_aCapitalism _95206
650		0	_aBusiness enterprises _97633
650			_a _912
700			_aDesvaux, Georges _eAuthor _910917
700			_aLeke, Acha _eAuthor _910918
700			_aChironga, Mutsa _eAuthor _910919
902			_a526
905			_am
912			_a2018-01-01
942			_a1
953			_d2019-02-19 16:57:58
999			_c2386 _d2386