000			02244nam a2200349Ia 4500
001			2492
008			230305s2009 xx 000 0 und d
020			_a9780143115267
043			_aen_UK
041			_aeng
245		0	_aNudge
260			_a _bPenguin Books, _c2009
300			_aviii, 312 p. : ill. ; 22 cm.
500			_aimproving decisions about health, wealth, and happiness
520			_aFrom the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions-for fans of Malcolm Gladwell's Blink and Daniel Kahneman's Thinking Fast and Slow ; ; New York Times bestseller ; Named a Best Book of the Year by The Economist and the Financial Times ; ; Every day we make choices-about what to buy or eat, about financial investments or our children's health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible "choice architecture" to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice. ; ; More than 750,000 copies sold ; ;
590			_bIncludes bibliographical references (p. 281-302) and index.
630			_aHB Economic Theory. Demography _918
650		0	_aEconomics _xPsychological aspects _910989
650			_aChoice (Psychology) _xEconomic aspects _910990
650			_aDecision making _xPsychological aspects _910991
650		0	_aConsumer behavior _9997
650			_a _912
700			_aSunstein, Cass R. _eAuthor
700			_aThaler, Richard H. _eAuthor
902			_a531
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9780143115267.jpg
912			_a2009-01-01
942			_a1
953			_d2019-03-13 17:42:14
999			_c2406 _d2406