000			01371nam a2200325Ia 4500
001			2505
008			230305s2011 xx 000 0 und d
020			_a9780132546133
040			_cTBS
041			_aeng
043			_aen_UK
245		4	_aThe strategy and tactics of pricing
250			_a5ª ed
260			_bPearson Education, _c2011
300			_a350 p. ; 23 cm
500			_aa guide to growing more profitably
520			_aA comprehensive and practical. step-by-step guide to pricing analysis and strategy development The Strategy and Tactics of Pricing shows readers how to manage markets strategically. -rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
630			_aHF COMMERCE _914
650			_aPricing _93585
650			_aMarketing _x Decision making _92516
653			_aBibliography MSc - Marketing Management: Account-Based Marketing
653			_aBibliography MSc - Marketing Management: Retail & Consumer Goods
700			_aZale, Joseph _eAuthor _96600
700			_aNagle, Thomas T. _eAuthor
700			_aHogan, John E. _eAuthor
902			_a480
905			_am
942			_a1 _2ddc
999			_c2419 _d2419