000			02986nam a2200289Ia 4500
001			2550
008			230305s2015 xx 000 0 und d
020			_a9780393352795
043			_aen_UK
041			_aeng
245		0	_aMisbehaving the making of behavioral economics
260			_a _bW. W. Norton & Company, _c2015
300			_axvi, 415 pages : illustrations ; 25 cm
505			_aPreface _rI. Beginnings : 1970-78-- _r1. Supposedly irrelevant factors-- _r2. The endowment effect-- _r3. The list-- _r4. Value theory-- _r5. California dreamin'-- _r6. The gauntlet-- _rII. Mental accounting : 1979-85-- _r7. Bargains and rip-offs-- _r8. Sunk costs-- _r9. Buckets and budgets-- _r10. At the poker table-- _rIII. Self-Control : 1975-88-- _r11. Willpower? No problem-- _r12. The Planner and the doer-- _rInterlude-- _r13. Misbehaving in the real world-- _rIV. Working With Danny : 1984-85-- _r14. What seems fair?-- _r15. Fairness games-- _r16. Mugs-- _rV. Engaging with the economics profession: 1986-94-- _r17. The debate begins-- _r18. Anomalies-- _r19. Forming a team-- _r20. Narrow framing on the Upper East Side-- _rVI. Finance : 1983-2003-- _r21. The beauty contest-- _r22. Does the stock market overreact?-- _r23. The reaction to overreaction-- _r24. The price Is not right-- _r25. The battle of closed-end funds-- _r26. Fruit flies, icebergs, and negative stock prices-- _rVII. Welcome to Chicago : 1995-present-- _r27. Law schooling-- _r28. The offices-- _r29. Football-- _r30. Game shows-- _rVIII. Helping out : 2004-present-- _r31. Save more tomorrow-- _r32. Going public-- _r33. Nudging in the U.K.-- _rConclusion: What is next?--
520			_a'Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments'--Amazon.com. ; Argues that economical trends cannot be predicted as much as thought, mainly because humans are so unpredictable, and reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building.
590			_bIncludes bibliographical references (pages 373-391) and index.
630			_aHB Economic Theory. Demography _918
650			_aEconomics _x Psychological aspects.
700			_aThaler, Richard H. _eAuthor
902			_a531
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9780393352795.jpg
912			_a2015-01-01
942			_a1
953			_d2019-05-02 11:44:05
999			_c2465 _d2465