000			02222nam a2200301Ia 4500
001			2595
008			230305s2019 xx 000 0 und d
020			_a9781526458940
041			_aeng
245		0	_aDigital luxury
260			_aLos Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne _bSAGE, _c2019
500			_atransforming brands and consumer experiences
505			_aPart One _rChapter 1: What does digital luxury experience stand for? -- _rChapter 2: A new digital marketing strategy for luxury experience design -- _rChapter 3: Connecting with digital natives and sharing luxury experiences on social media -- _r-- _rPart Two-- _rChapter 4: Immersive digital luxury experiences -- _rChapter 5: Connected digital luxury experiences -- _rChapter 6: Playful digital luxury experiences -- _rChapter 7: Humanized digital luxury experiences -- _rChapter 8: Prototyped digital luxury experiences -- _r-- _rPart Three-- _rChapter 9: Switch to the experiential marketing mix (7Es) & design the ultimate digital luxury -- _rChapter 10: From big data to immersive smart data insights into digital luxury experience -- _rChapter 11: Phygital luxury consumption experiences: a new paradigm -- _rConclusion -- _r-- _r-- _r-- _r-- _r--
520			_aThe fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. ; ; This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples. ; ;
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650		0	_aLuxury goods industry _xTechnological innovations _911630
650		0	_aSocial media _91729
650		0	_aInternet marketing _91133
650			_aBig data _95432
650			_a _912
700			_aBatat, Wided _eAuthor _910831
902			_a331
905			_am
912			_a2019-01-01
942			_a1
953			_d2019-06-13 18:28:42
999			_c2502 _d2502