| 000 | 02434nam a2200409Ia 4500 | ||
|---|---|---|---|
| 001 | 2603 | ||
| 008 | 230305s2018 xx 000 0 und d | ||
| 020 | _a9780806538853 | ||
| 043 | _aen_UK | ||
| 041 | _aeng | ||
| 245 | 0 | _aInfluencer | |
| 260 |
_a _bCitadel Press, Kensington Publishing Corp., _c2018 |
||
| 300 | _axiv, 256 pages ; 21 cm | ||
| 500 | _abuilding your personal brand in the age of social media | ||
| 505 |
_aBuilding your community. The feed: How do you find your voice and create great content? ; The audience: How do you get people to follow you? _rPackaging your brand. The edge: How do you stand out from the crowd? ; The press: How do you get sites and brands to notice you? --Monetizing your influence. The money: How do you determine and negotiate your worth? ; The contract: How do you decipher all this legalese? ; The agent: How do you know when you're ready and where do you find one?-- _rPlanning your future. The goal: How do you prepare for what's next?-- |
||
| 520 | _aEvery one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. | ||
| 630 |
_aHF COMMERCE _914 |
||
| 650 | 0 |
_aInternet marketing _91133 |
|
| 650 | 0 |
_aBranding (Marketing) _96284 |
|
| 650 |
_aSelf-presentation _911421 |
||
| 650 | 0 |
_aSuccess in business _91506 |
|
| 650 |
_aOnline social networks _97708 |
||
| 650 | 0 |
_aSocial media _91729 |
|
| 650 | 0 |
_aAdvertising _92839 |
|
| 650 | 0 |
_aInternet marketing _91133 |
|
| 650 | 0 |
_aEntrepreneurship _9570 |
|
| 650 | 0 |
_aBranding (Marketing) _96284 |
|
| 650 |
_a _912 |
||
| 700 |
_aHennessy, Brittany _eAuthor _911423 |
||
| 902 | _a346 | ||
| 905 | _am | ||
| 911 | _ahttps://biblioteca.tbs-education.es/portadas/9780806538853.jpg | ||
| 912 | _a2018-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2019-06-25 13:21:12 | ||
| 999 |
_c2510 _d2510 |
||