000			10372nam a2200421Ia 4500
001			2604
008			230305s2019 xx 000 0 und d
020			_a9783030016708
043			_aen_UK
041			_aeng
245		4	_aThe new luxury experience
260			_a _bSpringer, _c2019
300			_axxvii, 240 p.
500			_acreating the ultimate customer experience
505			_aPreface _rPart I: The Evolution of Luxury: From Object to Experience-- _rChapter 1: Luxury, Back to Origins-- _rChapter 2: The New Experiential Luxury Marketing Model-- _rChapter 3: Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends-- _rPart II: The Big Five Strategies to Designing the Ultimate Luxury Experience-- _rChapter 4: Capturing Luxury Customer Values-- _rChapter 5: Experiential Branding of Luxury-- _rChapter 6: Experiential Setting Design-- _rChapter 7: Luxury Staff Training-- _rChapter 8: Consumer Initiation into Luxury-- _rPart III: Challenges for the Future of Luxury Experience-- _rChapter 9: Alternative Market Research for Understanding Luxury Experience-- _rChapter 10: How Millennials and Post-Millennials are Reshaping Luxury-- _rChapter 11: Is Luxury Experience Compatible with CSR?-- _rConclusion-- _rCASE STUDIES:-- _rMini-case 1.1 Visible luxury in the djgital age: When rich young people show off on Instagram-- _rMjni-case 1.2 Rolex, a symbolic and social expression of one's identity-- _rMini-case 1.3 'Vegan-luxury' identity: Stella McCaitney to build a committed, modern, and responsible identity-- _rMini-case 1.4 Porsche GTS community and the art of belonging to the Porschists community-- _rMjni-case 1.5 Pierre Cardin, from exclusive luxury to mundane brand-- _rMini-case 1.6 Luxury according to fashion and luxury magazines -- _rMini-case 1.7 Amouage, a luxury perfume with the essence of Arab culture -- _rMini-case 1.8 French luxury, a source of inspiration at the international level-- _rMini-case 1.9 The experience of the gourmet gastronomic restaurant: Should we include the standard of 'customer experience' in referencing the Michelin Guide and Relais & Chateaux?-- _rMini-case 1.10 The three pillars of Roche Bobois luxury furniture retail experience: Creativity, quality, and diversity-- _rMini-case 3.1 The perfume 'Ma Dame' by Jean Paul Gaultier: A fragmentation of female identity-- _rMini-case 3.2 Louis Vuitton green luxury policies-- _rMini-case 3.3 Porsche sustainable development policies-- _rMini-case 3.4 Gucci, a transmodern brand that renews with eco-responsible practices-- _rMini-case 3.5 Bicester Village: An ultimare experience of LuxDisneyfication-- _rMini-case 3.6 StelJa McCartney masstige through collaboration with Adidas-- _rMini-case 3.7 Vestiaire Collective, the luxury secondhand market in the digital era: When secondhand luxury becomes trendy-- _rMini-case 3.8 Mabonneamie.com, a French website to rent haute couture evening dresses-- _rMini-case 3.9 Burberry and its digital revolution-- _rMini-case 3.10 Gucci's offensive digital strategy to keep up with a digitized consumer society-- _rMini-case 3.11 Fragrance Outlet uses iBeacons to advance customer loyalty-- _rMini-case 4.1 How does Porsche attract the youth segment through youth cultural values? -- _rMini-case 4.2 Burberry creates relational value by interacting and co-creating with its customers-- _rMini-case 4.3 Centurion card from American Express: A unique value for ultrahigh elite consumers-- _rMini-case 5.1 The creative and informational website of the champagne house Ruinart-- _rMini-case 5.2 Hermesistible: When Hermes reinvents emotions-- _rMini-case 5.3 Burberry 'The Art of the Trench': Involving customers in daily experiences-- _rMini-case 5.4 OMEGA and its commitment to women with 'Her Time'-- _rMini-case 5.5 The Hermes Kelly bag: The story of a myth -- _rMini-case 5.6 Church's and its ancestral know-how: A historic reputation with royal recognition-- _rMini-case 5.7 Luxury hijabs: Dolce & Gabbana cultivates its relationship with the Middle East market -- _rMini-case 5.8 The Orient Express: A timeless luxury symbol of the art of travel-- _rMini-case 5.9 The Shangri-La applies the art of a moving storytelling-- _rMini-case 5.10 Storytellíng in luxury experiential branding: Inside Chanel-- _rMini-case 5.11 Cristal Room Baccarat: The way the French cristal house is extending its offer from know-how to luxury experience-- _rMini-case 5.12 Anne-Sophie Pie: A gourmet three Michelin-starred restaurant that focuses on the Wow effect via a concept of disruptive cuisine-- _rMini-case 5.13 The Montblanc brand writes and makes history: From storytelling to storydoing-- _rMini-case 6.1 Sonos: A luxury sound experience-- _rMini-case 6.2 The World and Palm Jumeirah in Dubai, the hyperreal luxury world-- _rMini-case 6.3 The Bentley Suite: A themed luxury hotel experience -- _rMini-case 6.4 The luxury Group Richemont and the digital 'Time Vallee' experience setting-- _rMini-case 6.5 Louis Vuitton offers an interaction with customers through an online customization of its bags -- _rMini-case 6.6 The 'Factory' experience: Jean Paul Gaultier's virtual reality campaign-- _rMini-case 6.7 Giampiero Bodino, the fine jewelry house launches its experiential website-- _rMini-case 6.8 Sublimotion, Ibiza: The new restaurant that invites customers to a unique phygital and luxurious culinary experience-- _rMini-case 6.9 Lockheed Martin files patent to print diamonds-- _rMini-case 7.1 The Luxury Collection: A baggage delivery service from the customer's home-- _rMini-case 7.2 The butler luxury service experience in the United States-- _rMini-case 7.3 How do italians train artisans to protect tbe know-how of italian luxury brands?-- _rMini-case 8.1 Petrossian educating consumers on how to eat caviar-- _rMini-case 8.2 A mobile application for identifying counterfeit luxury products-- _rMini-case 9.1 The exploratory study of personal experience and its impact on the perception of luxury brand fragrances-- _rMini-case 9.2 Observing the experience in a luxury store-- _rMini-case 9.3 Ethnography: A tool for creating luxury brand storytelling-- _rMini-case 10.1 Karl Lagerfeld reconnecting millennials and post-millennials with luxury stores-- _rMini-case 10.2 How does Rolex target millennials and post-millennials? -- _rMini-case 10.3 Balmain, as a response to the insta-aesthetic generation -- _rMini-case 10.4 L'Oreal introduces enhanced gamification in luxury -- _rMini-case 10.5 Jimmy Choo promote playful experiences to target the youth generations-- _rMini-case 10.6 Gucci as part of youth consumption culture-- _rMini-case 10.7 Clergerie girls: Today's it-girls-- _rMini-case 10.8 Patek Philippe, the watch brand that is passed on generation after generation-- _rMini-case 10.9 The case of Pierre Gagnaire, "the suspended time"-- _rMini-case 10.10 An example of "wow" effect at Chaumet-- _rMini-case 10.11 A return to discrete luxury in China-- _rMini-case 10.12 Prada's strategy to attract the youth generation-- _rMini-case 10.13 Louis Vuitton's approach to seducing young consumers-- _rMini-case 10.14 The "Studio by Petit VIP" Barrière hotel group, a service specifically developed for millennials and post-millennials-- _rMini-case 10.15 Pandora, a jewelry brand that makes sense to millennials and post-millennials-- _rMini-case 11.1 Rolex CSR through awards for enterprise-- _rMini-case 11.2 Gucci, the first luxury house to introduce CSR-- _rMini-case 11.3 Prada's implementation of CSR policies-- _rMini-case 11.4 Chopard, the journey to sustainable luxury--
520			_aProvides marketers and luxury brand managers with an applied and operational vision of customer experience with luxury brands. ; Presents new luxury marketing strategy based on consumer experience. ; Features case studies and interview from international luxury brands such as Dior, Burberry, Louis Vuitton and Porsche. ; This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined. ; How do consumers define luxury? Is there one luxury or several "luxuries"? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences - not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun. ; Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650			_aLuxury _98163
650		0	_a Experience _92710
650		0	_aLuxuries _xMarketing _97147
650		0	_aConsumers _xAttitudes _911425
650			_a Consumer _911426
650		0	_aTrends _98874
650		0	_aLuxuries _x Design _913779
650			_aStaff Training _911429
650			_aMarket Research _911430
650			_a Millennials _911431
650			_aPost-Millennials _911432
650			_aCompatible CSR _911433
650			_a _912
700			_aBatat, Wided _eAuthor _910831
902			_a512
905			_am
912			_a2019-01-01
942			_a1
953			_d2019-06-25 15:36:58
999			_c2511 _d2511