| 000 | 01772nam a2200529Ia 4500 | ||
|---|---|---|---|
| 001 | 249 | ||
| 008 | 230305s1999 xx 000 0 und d | ||
| 020 | _a9788473561914 | ||
| 043 | _aen_UK | ||
| 041 | _aspa | ||
| 245 | 0 | _aMarketing de servicios (1999) | |
| 250 | _a2ª ed. revisada y ampliada | ||
| 260 |
_a _bESIC, _c1999 |
||
| 300 | _a361 p. ; 23 cm | ||
| 505 | _aIncludes bibliographical references. | ||
| 590 | _bPreview of the 4th edition on Google Books (link) | ||
| 630 |
_aHF COMMERCE _914 |
||
| 650 | 0 |
_aMarketing _91020 |
|
| 650 |
_a Diseño Planificación estratégica _91773 |
||
| 650 |
_a Segmentación del mercado _9860 |
||
| 650 |
_a Marca _9856 |
||
| 650 |
_a Precio _9857 |
||
| 650 |
_a Distribución _920514 |
||
| 650 |
_a Comunicación _920366 |
||
| 650 |
_a Publicidad _9863 |
||
| 650 |
_a Satisfacción cliente _91774 |
||
| 650 | _a Control calidad. | ||
| 650 |
_aMarketing of services _91153 |
||
| 650 | 0 |
_aStrategic planning _93573 |
|
| 650 | 0 |
_aMarket segmentation _9952 |
|
| 650 | 0 |
_aBranding (Marketing) _96284 |
|
| 650 |
_a Price _91156 |
||
| 650 |
_a Distribution _91146 |
||
| 650 | 0 |
_a Communication _91216 |
|
| 650 | 0 |
_aAdvertising _92839 |
|
| 650 |
_a Customer satisfaction _91005 |
||
| 650 | _a Quality control. | ||
| 700 |
_aGrande Esteban, Ildefonso _eAuthor _91778 |
||
| 856 | _uhttp://books.google.com/books?id=qTBg-oZ6WcYC&printsec=frontcover&dq=marketing+de+servicios+grande+esteban&hl=en&ei=Nb0YTIKTFtCe_Aa876SlDA&sa=X&oi=book_result&ct=book-thumbnail&resnum=1&ved=0CC4Q6wEwAA#v=onepage&q&f=false | ||
| 902 | _a397 | ||
| 905 | _am | ||
| 911 | _ahttps://biblioteca.tbs-education.es/portadas/9788473561914.jpg | ||
| 912 | _a1999-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2010-06-16 14:02:38 | ||
| 999 |
_c252 _d252 |
||