000			01817nam a2200313Ia 4500
001			2632
008			230305s2017 xx 000 0 und d
020			_a9781474220859
043			_aes_ES
041			_aeng
245		4	_aThe Fundamentals of Digital Fashion Marketing
260			_a _bBloomsbury Visual, _c2017
300			_a216 pages ; 25 cm
505			_a1. Fashion Marketing and Digital Technologies _r2. Fashion and Online Marketing-- _r3. Social Media and Fashion Marketing-- _r4. Fashion and Film -- _r5. Fashion and Mobile Media -- _r6. Digital Spaces and Innovations-- _r--
520			_aThe Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. ; ; The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650			_aFashion merchandising _98540
650		0	_aInternet marketing _91133
650		0	_aFashion _91004
650		0	_aLuxury goods industry _xTechnological innovations _911630
650			_a _912
700			_aHarris, Clare _eAuthor _911631
902			_a854
905			_am
912			_a2017-01-01
942			_a1
953			_d2019-07-25 18:06:41
999			_c2540 _d2540