| 000 | 03227nam a2200385Ia 4500 | ||
|---|---|---|---|
| 001 | 2644 | ||
| 008 | 230305s2014 xx 000 0 und d | ||
| 020 | _a9781493946051 | ||
| 043 | _aen_UK | ||
| 041 | _aeng | ||
| 245 | 0 | _aFashion branding and consumer behaviors | |
| 260 |
_a _bSpringer, _c2014 |
||
| 300 | _aix, 151 pages : illustrations (some color) | ||
| 500 | _ascientific models | ||
| 505 |
_apt. 1. Introduction and review. Fashion branding and consumer behaviors: an introduction ; Luxury fashion branding: literature review, research trends, and research agenda ; Fashion brand personality and advertisement response: incorporating a symbolic interactionist perspective _rpt. 2. Analytical modeling research. Optimizing fashion branding strategies: management of variety of items and length of lifecycles in a stochastically fluctuating market ; An analysis of fashion brand extensions by artificial neural networks-- _rpt. 3. Empirical studies. 'Domestic-made' or 'foreign-made' luxury brands? ; Co-branding in fast fashion: the impact of consumers' need for uniqueness on purchase perception ; How brand awareness relates to market outcome, brand equity, and the marketing mix ; Consumer perceived risks towards online group buying service for fashion apparel products.-- |
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| 520 | _aFashion Branding and Consumer Behaviors presents eye-opening theory, literature review, and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers' need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity, and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing, and economics. | ||
| 590 | _bIncludes bibliographical references and index. ; | ||
| 630 |
_aHD INDUSTRIES. LAND USE. LABOR _937 |
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| 650 | 0 |
_aConsumer behavior _9997 |
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| 650 | _aConsumer behavior | ||
| 650 | 0 | _aConsumer behavior | |
| 650 | 0 | _aConsumer behavior | |
| 650 | _aConsumer behavior | ||
| 650 | _aConsumer behavior | ||
| 650 | 0 | _aConsumer behavior | |
| 650 | _aConsumer behavior | ||
| 700 |
_aChoi, Tsan-Ming _eAuthor _911660 |
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| 902 | _a719 | ||
| 905 | _am | ||
| 912 | _a2014-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2019-09-12 16:47:30 | ||
| 999 |
_c2549 _d2549 |
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| 655 | _aConsumer behavior -- Textbooks | ||