000			01680nam a2200301Ia 4500
001			2655
008			230305s2009 xx 000 0 und d
020			_a9780749460921
043			_aen_UK
041			_aeng
245		0	_aLuxury world
260			_a _bKogan Page, _c2009
500			_athe past, present and future of luxury brands
520			_aMark Tungate is the author of the bestselling Fashion Brands, as well as Adland - A Global History of Advertising, Branded Male, and Media Monoliths. His latest book is Luxury World - The Past, Present and Future of Luxury Brands. ; ; Tungate is a journalist specializing in branding and communication. Based in Paris, he has a weekly column in the French media magazine Strategies, and writes regularly about advertising, style and popular culture for the trends intelligence service WGSN. His work has appeared in The Times, The Independent and The Telegraph newspapers. He is also the co-author of The Epica Book, an annual review of the best European advertising. ; ; In addition, Mark teaches courses about branding and advertising at Parsons Paris School of Design. He has addressed conferences around the world and has been on the juries of several advertising competitions.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650		0	_aLuxury goods industry _97363
650		0	_aBrand name products _92371
650		0	_aLuxuries _xHistory _98272
650			_a _912
700			_aTungate, Mark _eAuthor _97525
902			_a512
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9780749460921.jpg
912			_a2009-01-01
942			_a1
953			_d2019-09-19 18:11:42
999			_c2560 _d2560