| 000 | 03699nam a2200493Ia 4500 | ||
|---|---|---|---|
| 001 | 2657 | ||
| 008 | 230305s2017 xx 000 0 und d | ||
| 020 | _a9780691164335 | ||
| 043 | _aen_UK | ||
| 041 | _aeng | ||
| 245 | 0 | _aHow to Win an Argument | |
| 260 |
_a _bPrinceton University Press, _c2017 |
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| 300 | _axxi, 263 pages ; 18 cm | ||
| 500 | _aAn Ancient Guide to the Art of Persuasion | ||
| 505 |
_aCicero's life: a brief sketch _rHow to win an argument-- _rThe origins of eloquent and persuasive speech-- _rThe parts of rhetoric or the activities of the orator-- _rThe value of imitating good models of speaking-- _rThe value of writing to prepare for effective speaking-- _rThe requirements and education of the ideal speaker-- _rLatin texts.-- |
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| 520 | _aAll of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct-and often floundering or failing as a result-we'd win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome's greatest orator, from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in action. The result is an enlightening and entertaining practical introduction to the secrets of persuasive speaking and writing-including strategies that are just as effective in today's offices, schools, courts, and political debates as they were in the Roman forum. ; ; How to Win an Argument addresses proof based on rational argumentation, character, and emotion; the parts of a speech; the plain, middle, and grand styles; how to persuade no matter what audience or circumstances you face; and more. Cicero's words are presented in lively translations, with illuminating introductions; the book also features a brief biography of Cicero, a glossary, suggestions for further reading, and an appendix of the original Latin texts. ; ; Astonishingly relevant, this unique anthology of Cicero's rhetorical and oratorical wisdom will be enjoyed by anyone who ever needs to win arguments and influence people-in other words, all of us. ; ; James M. May is professor of classics, the Kenneth O. Bjork Distinguished Professor, and former provost and dean at St. Olaf College. An award-winning teacher, he is a widely recognized expert on Cicero and classical rhetoric and has written and edited many books on these topics. He lives in Northfield, Minnesota. | ||
| 630 |
_aPA ROMAN LITERATURE _911698 |
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| 650 |
_aCicero Marcus Tullius _911699 |
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| 650 |
_aCicéron _x Rhétorique _911700 |
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| 650 |
_a _9794 |
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| 650 |
_aRhetoric _911701 |
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| 650 |
_a _9794 |
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| 650 |
_aAncient _911702 |
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| 650 |
_a _9794 |
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| 650 |
_aPersuasion (Rhetoric) _911703 |
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| 650 |
_aPhilosophy - History & Surveys - Ancient & Classical _911704 |
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| 650 |
_aPhilosophy - Social _911705 |
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| 650 |
_aPhilosophy - General _911706 |
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| 650 | 0 |
_aOral communication _92784 |
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| 650 |
_aLanguage Arts & Disciplines - Rhetoric _911708 |
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| 650 |
_aLiterary Criticism - Ancient & Classical _911709 |
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| 650 |
_aHistory - Ancient - General _911710 |
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| 650 |
_aAncient Wisdom for Modern Readers _911711 |
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| 650 |
_a _912 |
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| 700 |
_aCicero, Marcus Tullius _eAuthor _911712 |
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| 902 | _a898 | ||
| 905 | _am | ||
| 911 | _ahttps://biblioteca.tbs-education.es/portadas/9780691164335.jpg | ||
| 912 | _a2017-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2019-09-20 10:59:25 | ||
| 999 |
_c2562 _d2562 |
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| 655 | _aCOMMUNICATION SKILLS IN ENGLISH | ||