000			02465nam a2200337Ia 4500
001			2664
008			230305s2019 xx 000 0 und d
020			_a9789401459501
043			_aen_UK
041			_aeng
245		0	_aOptichannel retail
260			_aLeuven _bLannooCampus Publishers, _c2019
300			_a348 p. : ill.
500			_abeyond the digital hysteria: develop and implement a winning strategy as a retailer or brand manufacturer
505			_aIntroduction _rThe Messi syndrome 9-- _r-- _rPart 1-- _rThe end of the beginning of e-commerce 25-- _r1 The first wave of e-commerce 27-- _r2 Omnichannel: the answer to e-commerce 45-- _r3 The second wave of e-commerce 59-- _r4 Optichannel retail 77-- _r-- _rPart 2-- _rOptichannel customer focus 95-- _r5 Choose your target market 97-- _r6 The ideal customer journey 115-- _r7 A butler for everyone! 143-- _r8 The new customer journey 161-- _r9 The store of the future 187-- _r-- _rPart 3-- _rTowards a new business model 217-- _r10 The new reality 219-- _r11 Competitive strength 243-- _r12 How to create value 265-- _r-- _rPart 4-- _rImplementation 289-- _r13 The organization 291-- _r14 Getting started... 315-- _r-- _rEpilogue-- _rA beautiful spring day in 2030... 327-- _rA word of thanks 335-- _rEnd notes 337--
520			_aThe digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalization are the new norm. More and more brand manufacturers are now selling directly to consumers in their own stores and webshops. In the meantime, new technologies are already heralding in the next phase of seismic change. ; ; In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognizable examples, he offers us a realistic view of the retail of the future and sets out a practical framework for a successful strategy that strikes the right balance between profit, competitiveness and customer focus. ; ; ;
630			_aHF COMMERCE _914
650			_asales technique _911741
650		0	_aRetail trade _xMarketing _91842
650		0	_aCommunication in marketing _92094
650			_ae-commerce _911744
650			_a _912
650		0	_aMarketing _91020
700			_aVan Ossel, Gino _eAuthor _911745
902			_a408
905			_am
912			_a2019-01-01
942			_a1
953			_d2019-10-07 17:43:07
999			_c2569 _d2569