000			02195nam a2200385Ia 4500
001			2665
008			230305s2017 xx 000 0 und d
020			_a9789063694784
043			_aen_UK
041			_aeng
245		0	_aBrand the change
260			_a _bBIS Publishers, _c2017
300			_a223 pages : illustrations
500			_athe branding guide for social entrepreneurs, disruptors, not-for-profit and corporate troublemakers
505			_a1) Branding 101, 2) Case studies, 3) Brand anatomy, 4) Build your brand step by step, 5) Tool templates, 6) Exercises, 7) Expert tips and tricks, 8) The beginning
520			_aWhether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. This book challenges you to put your head above the clouds to formulate a compelling big vision, while having your feet in the mud: to understand how to realize that vision by selling yourself well and all the practical branding challenges that come with it. The book unpacks the brand building process in practical steps, offers you the tools and exercises to build your own brand, offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change making brands. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.
630			_aHF COMMERCE _914
650		0	_aEntrepreneurship _xHandbooks, manuals, etc. _913205
650			_a manuals _9187
650			_a
650			_aSmall business _x Handbooks _911747
650			_a manuals _9187
650			_a
650		0	_a Entrepreneurship
650		0	_aSmall business _96674
650			_a _912
700			_aLanda, Robin _eAuthor _97314
902			_a458
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9789063694784.jpg
912			_a2017-01-01
942			_a1
953			_d2019-10-07 17:47:16
999			_c2570 _d2570