000			08522nam a2200313Ia 4500
001			2693
008			230305s2019 xx 000 0 und d
020			_a9781501338984
043			_aen_UK
041			_aeng
245		0	_aFashion forecasting
250			_aFifth edition
260			_a _bBloomsbury Academic, An imprint of Bloomsbury Publishing Plc, _c2019
300			_axvi, 300 pages ; 28 cm
505			_aPart 1: Forecasting Frameworks _r1. Introduction to Forecasting-- _rObjectives-- _rTrend Forecasters-Who, What, Where, When, Why, and How-- _rDefining Fashion-- _rForecasting Defined-- _rTrend Analysis and Synthesis-- _rInnovator Profile: Marina Abramovic-- _rTrend Map-- _rForecasting Specialties-- _rUnderstanding the Zeitgeist-- _rYou Be the Forecaster: Staying One Step Ahead of Change-- _rNystrom's Framework for Observing the Zeitgeist-- _rFashion Directions-- _rForecasting as a Career-- _rTrend Reporting-- _rChapter Summary-- _rKey Terms and Concepts-- _rDiscussion Questions-- _rForecasting Activities-- _rResource Pointers-- _r-- _r2. Innovation and Novelty-- _rObjectives-- _rFashion Trends-- _rEvolution of a Trend-- _rTrend Dynamics: Label, Coattail, and Flow-- _rDiffusion of Innovation-- _rInnovator Profile: Peter Saville-- _rCharacteristics of an Innovation-- _rThe Consumer Adoption Process-- _rFashion Change Agents-- _rModeling the Diffusion Process-- _rYou Be the Forecaster: Influencing the Adoption Process-- _rChapter Summary-- _rKey Terms and Concepts-- _rDiscussion Questions-- _rForecasting Activities-- _rResource Pointers-- _r-- _r3. Fashion Forecasting Theories-- _rObjectives-- _rFashion Movement-- _rThe Direction of Fashion Change-- _rTrickle-Down Theory-- _rTrickle-Across Theory-- _rTrickle-Up Theory-- _rInnovator Profile: Talitha Getty-- _rConspicuous Consumption-- _rConspicuous Waste-- _rConspicuous Outrage-- _rReverse Ostentation-- _rCollective Selection-- _rYou Be the Forecaster: The Movement of Fashion-- _rDirectional Theories of Fashion Change in Tandem-- _rThe Pendulum of Fashion-- _rChapter Summary-- _rKey Terms and Concepts-- _rDiscussion Questions-- _rForecasting Activities-- _rResource Pointers-- _r-- _r4. Modern Forecasting Methods-- _rObjectives-- _rForecasting in the Textile and Apparel Industries-- _rTrendspotting and Megatrends-- _rInnovator Profile: Narendra Modi-- _rThe Process of Long-Term Forecasting-- _rHenrik Vejlgaard: Style Eruptions-- _rJonah Berger: Contagious-- _rWilliam Higham: The Next Big Thing-- _rForecasting Reports-- _rLong-Term Forecasting-- _rYou Be the Forecaster: The Future of Innovation-- _rResearch Strategy 1: Media Scan-- _rResearch Strategy 2: Interviewing-- _rResearch Strategy 3: Observation-- _rLooking into the Future: Scenario Writing-- _rChapter Summary-- _rKey Terms and Concepts-- _rDiscussion Questions-- _rForecasting Activities-- _rResource Pointers-- _r-- _rPart 2: Forecasting Influences-- _r5. Fashion Eras-- _rDefining Fashion Eras-- _rTrend Multiplication-- _rThe First Era of Modern Fashion-- _rThe Second Era of Modern Fashion-- _rThe Third Era of Modern Fashion-- _rInnovator Profile: Josephine Baker-- _rLong-Wave Phenomenon and Fashion Cycles-- _rRecycling Fashion Ideas-- _rRetro and Vintage Fashion-- _rWave Dynamics-- _rChapter Summary-- _rKey Terms and Concepts-- _rDiscussion Questions-- _rForecasting Activities-- _rResource Pointers-- _r-- _r6. World Cultures-- _rThe Fashion Map-- _rEurope-- _rFrance-- _rItaly-- _rUK-- _rBelgium-- _rSweden-- _rNorth America-- _rUnited States-- _rCanada-- _rMexico-- _rInnovator Profile: Brigitte Bardot-- _rAsia-- _rChina-- _rJapan-- _rKorea-- _rIndia-- _rSouth America-- _rAustralia-- _rAfrica-- _rChapter Summary-- _rKey Terms and Concepts-- _rDiscussion Questions-- _rForecasting Activities-- _rResource Pointers-- _r-- _r7. Subcultures-- _rHistory of subcultures-- _rStreet Fashion-- _rInnovator Profile: Viv Albertine-- _rStyle Tribes-- _rPunk-- _rRockabilly-- _rHip Hop-- _rPreppy-- _rCholo-- _rMods-- _rLolitas-- _rSteampunk-- _rChapter Summary-- _rKey Terms and Concepts-- _rDiscussion Questions-- _rForecasting Activities-- _rResource Pointers-- _r-- _r8. Popular Culture-- _rObjectives-- _rKeith Haring - Artist and Style Icon-- _rCulture Influencing Culture-- _rWhy Culture Matters-- _rGood Taste, Coolness and Subjectivity - Challenges for Fashion-- _rInnovator Profile: Fritz Lang's Metropolis-- _rSources of Culture-- _rTypes of Popular Culture-- _rYou Be The Forecaster: Top of the Pop Culture-- _rCulture and Forecasting-- _rChapter Summary-- _rKey Terms and Concepts-- _rDiscussion Questions-- _rForecasting Activities-- _rResource Pointers-- _r-- _rPart 3: Forecasting in Action-- _r9. Color and Textiles-- _rObjectives-- _rColor Cycles-- _rLong-Wave Cycles-- _rColor Cycles and Cultural Shifts-- _rForecasting with Color Cycles-- _rInnovator Profile: Armi Ratia-- _rProfessional Color Forecasters-- _rConsumers and Color-- _rColor Symbols-- _rFormation of Color Preferences-- _rColor Research-- _rColor Relationships across Product Categories-- _rThe Process of Color Forecasting-- _rSources for Color Ideas and Palettes-- _rColor Names-- _rTechniques of Trend Analysis and Synthesis-- _rYou Be the Forecaster: A Colorful Season-- _rColor Forecasting Throughout the Design Process-- _rIn-House Forecasting-- _rInnovation in Textiles-- _rThe Textile Forecasting Industry-- _rTrade Organizations and Fabric Councils-- _rPrint Shows-- _rFabric Fairs and Trade Shows-- _rPresentations-- _rFabric Libraries-- _rChapter Summary-- _rKey Terms and Concepts-- _rDiscussion Questions-- _rForecasting Activities-- _rResource Pointers-- _r-- _r10. Inspiration, Theme and Mood-- _rObjectives-- _rModernism-- _rPost-modernism-- _rAvant Garde-- _rInnovator Profile: Hussein Chalayan-- _rCore Concepts-- _rDifferent Designers with the Same Design Concept-- _rYou Be the Forecaster: From the Runway to Main Street-- _rChapter Summary-- _rKey Terms and Concepts-- _rDiscussion Questions-- _rForecasting Activities-- _rResource Pointers-- _r-- _r11. Consumer Research-- _rObjectives-- _rBusiness Begins and Ends with the Consumer-- _rThe Voice of the Consumer-- _rProfile: Supreme-- _rQualitative Research-- _rQuantitative Research-- _rDemographics-- _rConsumer Segmentation-- _rGenerational Cohorts-- _rPsychographics-- _rYou Be The Forecaster: Extending the Line-- _rCustomization and Personalization-- _rChapter Summary-- _rKey Terms and Concepts-- _rDiscussion Questions-- _rForecasting Activities-- _rResource Pointers-- _r-- _r12. Sales Forecasting and Competitive Analysis-- _rObjectives-- _rSales Forecasting in Context-- _rThe Product Life Cycle-- _rThe Business Cycle-- _rSales Forecasting Concepts-- _rProfile: Brian Tully, Operations Manager, Lanier Clothes, A Division of Oxford Industries, Inc.-- _rSales Forecasting Methods-- _rTime-Series Techniques-- _rExternal Data-- _rInternal Data-- _rDefining Competitive Advantage-- _rFashion Brands and Competitive Advantage-- _rMethods of Data Analysis-- _rFrom Competitive Analysis to Competitive Advantage-- _rChapter Summary-- _rKey Terms and Concepts-- _rDiscussion Questions-- _rForecasting Activities-- _rResource Pointers-- _r-- _rAppendix: Creating a Forecast-- _rSteps in Developing a Forecast-- _rPresentation Techniques-- _rTrend Boards-- _rSpeaking about Fashion-- _rAvoiding Forecasting Traps-- _r-- _rGlossary-- _rBibliography-- _rIndex--
520			_a'It's a great, strong read. Lots of information if you don't have background knowledge of this topic.' Carmen Carter, El Centro College, USA ; ; 'The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required to pursue a career as a fashion forecaster.' Amy Harden, Ball State University, USA ; ; Learn how to anticipate emerging trends and how to prepare and present your own fashion forecast. ; ; Three new chapters on fashion eras, world cultures, and subcultures show you influences on fashion innovation yesterday and today, so that you can spot those of tomorrow. New Influencer profiles focus on trend creators, rather than trend popularizers, to show you how to find key people from many creative fields who shape popular fashion. A new appendix covers how to create a fashion forecast and a streamlined chapter organization is concise without sacrificing depth. Includes 125 color illustrations. ; ;
590			_bIncludes index.
630			_aTT HANDICRAFTS. ARTS AND CRAFTS _94709
650		0	_aClothing trade _xForecasting _910521
650		0	_aFashion _xForecasting _910522
650			_a _912
700			_aDivita, Lorynn _eAuthor _911864
902			_a435
905			_am
912			_a2019-01-01
942			_a1
953			_d2019-10-23 17:39:04
999			_c2595 _d2595