000 02313nam a2200397Ia 4500
001 2694
008 230305s2018 xx 000 0 und d
020 _a9789811052170
043 _aen_UK
041 _aeng
245 0 _aMarket Research
260 _a
_bSpringer,
_c2018
300 _aXX, 416 p. 212 illus., 50 illus. in color.
500 _aThe Process, Data, and Methods Using Stata
505 _a Chapter 1: Introduction --
_rChapter 2: The Market Research Process ----
_rChapter 3: Data ----
_rChapter 4: Getting Data ----
_rChapter 5: Descriptive Statistics ----
_rChapter 6: Hypothesis Testing ----
_rChapter 7: Regression Analysis ----
_rChapter 8: Factor Analysis ----
_rChapter 9: Cluster Analysis ----
_rChapter 10: Communicating the Results.--
520 _aThis book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
630 _aHF COMMERCE
_914
650 0 _aBusiness
_94291
650 0 _aMarketing research
_91465
650 0 _aKnowledge management
_92563
650 0 _aStatistics
_92152
650 _aBusiness and Management
_92437
650 _aMarket Research/Competitive Intelligence
_911865
650 0 _aStatistics
_92152
650 0 _aKnowledge management
_92563
650 _a
_912
700 _aMooi-Reci, Irma
_eAuthor
_911867
700 _aMooi, Erik
_eAuthor
_911868
700 _aSarstedt, Marko
_eAuthor
_911869
902 _a352
905 _am
912 _a2018-01-01
942 _a1
953 _d2019-10-23 17:53:07
999 _c2596
_d2596