000 02077nam a2200361Ia 4500
001 2699
008 230305s2019 xx 000 0 und d
020 _a9780190631383
043 _aen_UK
041 _aeng
245 0 _aCases in public relations
260 _a
_bOxford University Press,
_c2019
300 _avii, 359 pages : illustrations ; 24 cm
500 _atranslating ethics into action
505 _aWhat is the case method? --
_rEthical frameworks and professional codes ----
_rConflict and crisis management ----
_rSocial media and technology ----
_rCorporate social responsibility ----
_rConsumer relaitons ----
_rCommunity relations ----
_rSports communication ----
_rHealth ----
_rGovernment relations ----
_rInternaitonal ----
_rNonprofit and education ----
_rTrends in public relations, communication, and society that will challenge ethics.--
520 _aCases in Public Relations presents the diversity of public relations practice in today's complex world. Containing cases written specifically for this course by faculty of research and practice nationwide, this book offers the most contemporary and diverse set of cases available. While clearlyillustrating the functions and contexts of public relations practice, each case also challenges students to consider and discuss real-world ethical dimensions of public relations.
590 _bIncludes bibliographical references and index.
630 _aHD INDUSTRIES. LAND USE. LABOR
_937
650 _aPublic relations
_x Moral and ethical aspects
_x Case studies
_911887
650 _aSocial responsibility of business
_x Case studies
_911888
650 _aPublic relations
_x Moral and ethical aspects
_911889
650 0 _aSocial responsibility of business
_92683
650 _a
_912
700 _aHickerson, James
_eAuthor
_911890
700 _aBrunner, Brigitta
_eDirector Científic
_911891
902 _a915
905 _am
911 _ahttps://biblioteca.tbs-education.es/portadas/9780190631383.jpg
912 _a2019-01-01
942 _a1
953 _d2019-10-24 13:39:37
999 _c2601
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