000			02857nam a2200361Ia 4500
001			3131
008			230305s2020 xx 000 0 und d
020			_a9781786436344
043			_aen_UK
041			_aeng
245		0	_aResearch handbook on luxury branding
260			_a _bEdward Elgar Publishing, _c2020
300			_a331 p. _c24 cm.
505			_aIncludes bibliographical references and index. _rPART I EVOLVING NATURE OF LUXURY-- _r1 The changing notions of materialism and status in an increasingly dematerialized world -- _r2 Liquid luxury-- _rPART II LUXURY CONSUMPTION FUNCTIONS-- _r3 Evolutionary function of luxury consumption-- _r4 Fulfilling identity motives through luxury consumption-- _r5 Fulfilling social needs through luxury consumption-- _rPART III LUXURY BRAND MANAGEMENT-- _r6 Luxury brand consumption in emerging economies: review and implications-- _r7 Building and growing luxury brands: strategies for pursuing growth while maintaining brand coherence-- _r8 Pricing luxury goods: more art than science-- _r9 Managing the luxury shopping experience: implications for retail channels-- _rPART IV LUXURY BRAND CULTURE-- _r10 Art and aesthetics -- _r11 Authenticity in luxury branding-- _r12 Sensuality and experience-- _rPART V LUXURY BRAND COMMUNICATION-- _r13 Communicating luxury brands through stories-- _r14 Social media and luxury-- _rPART VI MORALITY ISSUES OF LUXURY-- _r15 The evolution of counterfeit luxury consumption-- _r16 #Luxe: influencers, selfies, and the marketizing of morality -- _r17 Luxury and environmental responsibility--
520			_aUnique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.
590			_bPreview available on Google Books.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650		0	_aLuxuries _xMarketing _97147
650		0	_aBranding (Marketing) _96284
650		0	_aBrand name products _92371
650		0	_aLuxury goods industry _97363
700			_aCzellar, Sandor _eDirector Científic _911928
700			_aMorhart, Felicitas _eDirector Científic _911929
700			_aWilcox, Keith _eDirector Científic _911930
856			_uhttps://books.google.es/books?id=wi3eDwAAQBAJ&printsec=frontcover&hl=ca#v=onepage&q&f=false
902			_a512
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9781786436344.jpg
912			_a2020-01-01
942			_a1
953			_d2021-10-05 18:12:53
999			_c2611 _d2611