000			04076nam a2200397Ia 4500
001			2721
008			230305s2017 xx 000 0 und d
020			_a9780804189934
043			_aen_UK
041			_aeng
245		0	_aThank You for Arguing
250			_a3rd ed.
260			_aNew York _bThree Rivers Press, _c2017
300			_axvii, 457 pages ; 24 cm
500			_aWhat Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
505			_aIntroduction. Open your eyes : the invisible argument _rOFFENSE. Set your goals : Cicero's lightbulb ; Control the tense : Orphan Annie's law ; Soften them up : character, logic, emotion ; Get them to like you : Eminem's rules of decorum ; Make them listen : the Lincoln gambit ; Use your craft : the Belushi paradigm ; Show you care : Quintilian's useful doubt ; Control the mood : the Aquinas maneuver ; Turn the volume down : the scientist's lie ; Gain the high ground : Aristotle's favorite topic ; Persuade on your terms : the sister frame ; Control the argument : Homer Simpson's canons of logic-- _rDEFENSE. Spot fallacies : the seven deadly logical sins ; Call a foul : Nixon's trick ; Know whom to trust : persuasion detectors ; Find the sweet spot : more persuasion detectors ; Deal with a bully : Socrates' smile-- _rADVANCED OFFENSE. Get instant cleverness : Monty Python's treasury of wit ; Change reality : bag full of eyeballs ; Speak your audience's language : the rhetorical ape ; Make them identify with your choice : the mother-in-law ruse ; Recover from a screw-up : Apple's fall ; Seize the occasion : Stalin's timing secret ; Use the right medium : the Jumbotron blunder-- _rADVANCED AGREEMENT. Give a persuasive talk : the oldest invention ; Capture your audience : the Trump period ; Write a persuasive essay : the French experiment ; Use the right tools : the Brad Pitt factor ; Run an agreeable country : rhetoric's revival-- _rAppendices: Argument lab ; The tools.--
520			_aA master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated. ; The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique. ; Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, erudite, and truly enlightening, it not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way. ; ; JAY HEINRICHS spent twenty-six years as a writer, editor, and magazine-publishing executive before becoming a full-time advocate for the lost art of rhetoric. He now lectures widely on the subject, to audiences ranging from Ivy League students to NASA scientists to Southwest Airlines executives, and runs the language blog figarospeech.com
590			_bIncludes bibliographical references (pages 441-442) and index.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650			_aPersuasion (Rhetoric) _911703
650			_aDebates and debating _911996
650			_aBUSINESS & ECONOMICS / Negotiating _911997
650		0	_aLanguage arts _911998
650			_aLANGUAGE ARTS & DISCIPLINES / Speech _911999
650			_aRhetoric _911701
650			_a _912
700			_aHeinrichs, Jan _eAuthor _912000
902			_a369
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9780804189934.jpg
912			_a2017-01-01
942			_a1
953			_d2019-11-07 17:32:01
999			_c2625 _d2625
655			_aCOMMUNICATION SKILLS IN ENGLISH