| 000 | 01432nam a2200385Ia 4500 | ||
|---|---|---|---|
| 001 | 2729 | ||
| 008 | 230305s9999 xx 000 0 und d | ||
| 020 | _a9789401452168 | ||
| 043 | _aen_UK | ||
| 041 | _aeng | ||
| 245 | 0 | _aInfluencers | |
| 260 |
_aNULL _bNULL, _c |
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| 262 |
_bNULL _aNULL |
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| 300 | _a151 pages : illustrations ; 25 cm | ||
| 500 | _aWho are they? Where do you find them? And how do they light the fire? | ||
| 520 | _aInfluencers provides decision-makers and marketing executives with a guide for translating an influencer strategy into practice, and allows influencers themselves to discover how to build up sustainable relationships with trendsetting companies. | ||
| 590 | _bOriginally published in 2017 in Dutch under the title: Influencers : Wie zijn ze? Waar vind je hen? En hoe ontsteken ze de vlam? | ||
| 630 |
_aHF COMMERCE _914 |
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| 650 | 0 |
_aInfluence (Psychology) _96946 |
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| 650 | 0 |
_aSocial media _91729 |
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| 650 | 0 |
_aSocial media _xEconomic aspects _95351 |
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| 650 | 0 |
_aCustomer relations _93627 |
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| 650 |
_aInteractive marketing _912013 |
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| 650 | 0 |
_aInternet marketing _91133 |
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| 650 |
_a _912 |
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| 650 | 0 |
_aMarketing _91020 |
|
| 700 |
_aLamarque, Carole _eAuthor _912015 |
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| 902 | _a695 | ||
| 905 | _am | ||
| 911 | _ahttps://biblioteca.tbs-education.es/portadas/9789401452168.jpg | ||
| 912 | _a0000-00-00 | ||
| 942 | _a1 | ||
| 953 | _d2020-01-07 17:41:45 | ||
| 999 |
_c2629 _d2629 |
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