000			02338nam a2200337Ia 4500
001			2742
008			230305s2015 xx 000 0 und d
020			_a9789024420803
043			_aen_UK
041			_aeng
245		0	_aOnline brand identity
260			_aAmsterdam _bAdfo Books, _c2015
300			_a300 p. : illustrations ; 26 cm
500			_athe ultimate guide to designing your (digital) branding strategy
520			_aFive to ten years form now the majority of all advertising, including TV, radio, print, and outdoor advertising, will be bought through digitla automated trading systems. Imagine a world where people only watch ads they want to watch at moments that suit them, rather than ads we want them to watch at moments that suit us. How would your brand and advertising strategy change? Which of the things you do now would no longer work? Which assets and skills do you lack? Would your job still exist? Are you running the right experiments to be ready for this change? ; ; Online brand identity is the ultimate guide to designing your future ready brand and advertising strategy. It offers a brand framework that puts digital thinking at the heart of your business. The framework is illustrated with forty succesful cases from big and small brands. The book offers exercises to define the experiments you can start running tomorrow. ; ; Joris Merks-Benjaminsen is European Head of Programmes for Google Digital Academy, helping top 100 companies embed digital thinking into their strategies. His fresh thinking has won him prizes for Dialogue Marketer of the Year in 2012 and Best Marketing Literature of the Year in 2013. In his workshops he brings together marketers, brand managers, strategists, creatives, data experts, digital specialists and company leaders to jointly craft their future ready brand strategy.
630			_aHF COMMERCE _914
650		0	_aBranding (Marketing) _96284
650		0	_aMarketing _91020
650			_aads _912058
650		0	_aBrand name products _92371
650			_ae-commerce _911744
650			_a _912
700			_aMerks-Benjaminsen, Joris _eAuthor _912060
902			_a458
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9789024420803.jpg
912			_a2015-01-01
942			_a1
953			_d2020-01-14 16:30:43
999			_c2641 _d2641