000			01879nam a2200349Ia 4500
001			2765
008			230305s2017 xx 000 0 und d
020			_a9789063694630
043			_aen_UK
041			_aeng
245		0	_aContrarian branding
260			_a _bBIS Publishers, _c2017
300			_a190 pages : color illustrations ; 22 cm
500			_astand out by camouflaging the competition
505			_a1 External pressure on the brand. 2 Internal pressure on the brand. 3 Contrarian branding. 4 Absolut polarity. 5 Bipolarity. 6 Tripolarity. 7 A barrel full of contradictions. List of brands.
520			_aThe world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena. What to make of all the brand content being thrust through the digital channels every day by those in search of a willing audience? In the ocean of competing supply, its easier to drown than to float to the surface. While warehouses and supermarket shelves overflow, inboxes and servers fill up and everyone has more and more choice, the question arises: What does it take for a brand to stand out? How do brands consistently get themselves noticed in a world that has more and more to offer?
630			_aHF COMMERCE _914
650		0	_aBranding (Marketing) _96284
650		0	_aBrand name products _92371
650		0	_aMarketing _91020
650		0	_aBranding (Marketing) _96284
650			_a _912
700			_aBarton, Natasha _eAuthor _912112
700			_avan der Vorst, Roland _eAuthor _912113
902			_a458
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9789063694630.jpg
912			_a2017-01-01
942			_a1
953			_d2020-01-17 11:42:18
999			_c2662 _d2662