| 000 | 02036nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 2857 | ||
| 008 | 230305s2003 xx 000 0 und d | ||
| 020 | _a9780743245067 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 043 | _aen_UK | ||
| 100 |
_aTwitchell, James B _922121 _eauthor |
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| 245 | 0 |
_aLiving it up _b: America's love affair with luxury _c/ James B. Twitchell. |
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| 260 |
_bSimon & Schuster, _c2003 |
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| 300 | _axiii, 306 pages : illustrations ; 22 cm | ||
| 500 | _aAmerica's love affair with luxury | ||
| 520 | _aLuxury isn't just for the rich, says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a Mercedes home to collapse on the couch in front of a flat-screen plasma TV. In Living It Up, sharp-eyed consumer anthropologist Twitchell takes a witty and insightful look at luxury -- what it is, who defines it, and why we can't seem to get enough of it. In recent years, says Twitchell, luxury spending has grown much faster than overall spending -- and it continues to grow despite the economic recession. Luxury has become such a powerful marketing force that it cuts across every layer of society, spawning a magazine devoted to spas, cashmere bedspreads on sale at Kmart, and a dazzling array of bottled waters. Twitchell says that the democratization of luxury has had a unifying effect on culture. Luxury items tell a story that we want to identify with, and more people than ever aspire to the story of Ralph Lauren's Polo or Patek Philippe. Shopping itself is no longer a chore but a transcendent experience in which we shop not so much for goods as for an identity. Sharply observed and wickedly funny, Living It Up is a revealing and entertaining examination of why we are all part of the cult of luxury. | ||
| 630 | 0 |
_aMSc Fashion & Luxury Marketing - Understanding Fashion & Luxury Markets and customers _926039 |
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| 650 | 0 |
_aConsumers _xPsychology _97445 |
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| 650 | 0 |
_aLuxuries _xMarketing _97147 |
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| 942 | _2lcc | ||
| 999 |
_c2722 _d2722 |
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