000			02460nam a2200301Ia 4500
001			2859
008			230305s2010 xx 000 0 und d
020			_a9780691171135
040			_cTBS
041			_aeng
043			_aen_UK
245		0	_aOrderly fashion
260			_bPrinceton University Press, _c2010
300			_ax, 237 pages : illustrations ; 25 cm
500			_aa sociology of markets
520			_aFor any market to work properly, certain key elements are necessary: competition, pricing, rules, clearly defined offers, and easy access to information. Without these components, there would be chaos. Orderly Fashion examines how order is maintained in the different interconnected consumer, producer, and credit markets of the global fashion industry. From retailers in Sweden and the United Kingdom to producers in India and Turkey, Patrik Aspers focuses on branded garment retailers - chains such as Gap, H&M, Old Navy, Topshop, and Zara. Aspers investigates these retailers' interactions and competition in the consumer market for fashion garments, traces connections between producer and consumer markets, and demonstrates why market order is best understood through an analysis of its different forms of social construction. ; ; Emphasizing consumption rather than production, Aspers considers the larger retailers' roles as buyers in the production market of garments, and as potential objects of investment in financial markets. He shows how markets overlap and intertwine and he defines two types of markets - status markets and standard markets. In status markets, market order is related to the identities of the participating actors more than the quality of the goods, whereas in standard markets the opposite holds true. ; ; Looking at how identities, products, and values create the ordered economic markets of the global fashion business, Orderly Fashion has wide implications for all modern markets, regardless of industry. ; ;
590			_bIncludes bibliographical references and index.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650		0	_aClothing trade _xSocial aspects _911147
650			_aFashion merchandising _xSocial aspects _912338
650			_aIndustrial sociology _912339
653			_aBibliography MSc - Fashion & Luxury Marketing Management: Fashion
700			_aAspers, Patrik _eAuthor _912340
902			_a854
905			_am
942			_a1 _2ddc
999			_c2724 _d2724