000			01717nam a2200289Ia 4500
001			2860
008			230305s2016 xx 000 0 und d
020			_a9788817061650
040			_cTBS
041			_aeng
043			_aen_UK
245		0	_aManaging fashion and luxury companies
260			_bRizzoli Ertas, _c2016
300			_axx, 270 pages ; 21 cm
520			_aIn this wise little parable, readers follow a narrator who ventures into the Land of No in search of Yes. He learns by watching others as they search, flounder, and eventually become disillusioned by seemingly inevitable rejection. Though each of the characters is passionate about their cause, they all fail because they do not effectively deal with the obstacles they face. By watching their mistakes, the narrator learns how to persevere despite the No's, and ultimately succeeds in finding the elusive Yes. Through his journey, readers discover how they, too, can persist in the face of frequent No's. Both the No's uttered by those around them and, even more significantly, the No's sounded by their own inner voice. The parable comes complete with quizzes, tips, checklists, and how-to strategies that enable readers to achieve goals and deal with rejection, roadblocks, and negativity.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650		0	_aFashion _91004
650		0	_aLuxury goods industry _xManagement _97391
650			_aClothing trade _x Management _912342
653			_aBibliography MSc - Fashion & Luxury Marketing Management: Luxury Brand Management
700			_aSaviolo, Stefania _eAuthor _912343
700			_aCorbellini, Erica _eAuthor _912344
902			_a331
905			_am
942			_a1 _2ddc
999			_c2725 _d2725